STUDIO O is a pioneering 360° communication agency in digital marketing, specializing in Culture Marketing compelling storytelling. From influencer marketing to talent management, social media, content production, and events, we offer a comprehensive suite of services tailored to meet the unique needs of each client. Our holistic strategies and creative concepts are designed to craft powerful brand identities in the ever-evolving digital landscape. Selected Brands that have trusted our… Show more STUDIO O is a pioneering 360° communication agency in digital marketing, specializing in Culture Marketing compelling storytelling. From influencer marketing to talent management, social media, content production, and events, we offer a comprehensive suite of services tailored to meet the unique needs of each client. Our holistic strategies and creative concepts are designed to craft powerful brand identities in the ever-evolving digital landscape. Selected Brands that have trusted our services include share, audible, Innocent, Veuve Cliquot, Bershka, Hennessy, Bumble, H&M, Paramount+, and Headspace.Founded in 2020 with a mission to make sustainable impacts on society, we have successfully collaborated with various communities, creatives, and influencers. Our agency is committed to sharing personal stories and celebrating feminism, LGBTQIA+ rights, mental health awareness, and inclusivity. Through our work, we strive to inspire positive change and foster meaningful connections between brands and their audiences. Show less

During my time working independently, I had the pleasure of collaborating with some top influencers in the industry at that time. I handled various projects for them, from organizing events to planning content trips together, always being in charge for the excecution.Aside from managing talents, I also took on PR responsibilities for different brands and offered support to other agencies in their PR and influencer marketing efforts. I also led creative aspects and the execution for… Show more During my time working independently, I had the pleasure of collaborating with some top influencers in the industry at that time. I handled various projects for them, from organizing events to planning content trips together, always being in charge for the excecution.Aside from managing talents, I also took on PR responsibilities for different brands and offered support to other agencies in their PR and influencer marketing efforts. I also led creative aspects and the execution for influencer marketing campaigns, working with clients such as Bumble and Audible and other. The tasks: implementing strategies, consulting on trends, creating influencer selection and execution of a campaign including analysis of data.This experience gave me a deep understanding of the industry and allowed me to develop effective marketing strategies. I'm passionate about using influencer partnerships and creative storytelling to boost brand awareness and engagement in the digital world. Show less

Management and coordination of the Fashion Team (6 persons)Development and implementation of PR conceptsKey Account ManagementProduction of EventsStrategic consulting in Business Management (Corporate Consulting)Structuring and quality control of internal processesAcquisition of new clients and projectsCreation of creative concepts, pitch presentations and delivering pitches.Cost managementAccounts: Kenzo, Urban Outfitters, Puma, Eastpak, YUN, ellesse… Show more Management and coordination of the Fashion Team (6 persons)Development and implementation of PR conceptsKey Account ManagementProduction of EventsStrategic consulting in Business Management (Corporate Consulting)Structuring and quality control of internal processesAcquisition of new clients and projectsCreation of creative concepts, pitch presentations and delivering pitches.Cost managementAccounts: Kenzo, Urban Outfitters, Puma, Eastpak, YUN, ellesse, ONYGO, Zalando, Forever 21 and more Show less

Conceptualization and implementation of PR and communication strategiesMedia collaborationsProject managementBudget planningPersonnel managementReportingSeating and guest management for fashion shows

To apply my academic expertise practically, I initiated the use of social and online media platforms with the aim of transitioning my passion for fashion into a viable career. Teaming up with a partner, we pioneered fashion news reporting within Germany's digital landscape, establishing a prominent presence in the fashion and lifestyle sectors.With a primary focus on men's fashion, we initiated collaborations with brands, initially centered on advertorials and sponsored content. As our… Show more To apply my academic expertise practically, I initiated the use of social and online media platforms with the aim of transitioning my passion for fashion into a viable career. Teaming up with a partner, we pioneered fashion news reporting within Germany's digital landscape, establishing a prominent presence in the fashion and lifestyle sectors.With a primary focus on men's fashion, we initiated collaborations with brands, initially centered on advertorials and sponsored content. As our platform gained traction, we strategically expanded into event partnerships and leveraged our personal social media channels to enhance brand visibility and engagement.Utilizing platforms such as Instagram and Facebook, we infused our content with a personalized touch, aligning it seamlessly with our distinctive style. This strategic approach not only diversified our content coverage but also allowed us to explore a wide array of topics spanning fashion, lifestyle, beauty, and sports. Additionally, we curated comprehensive trend guides across various product categories, consolidating our foothold and influence within the industry. Show less

As a Sales Advisor at Sandro, I learned the importance of providing excellent customer service. I was also responsible for managing the cash register and supporting visual merchandising efforts. This role allowed me to fully indulge my sense of style and interest in fashion. During my time at Sandro, I gained valuable experience in understanding customer needs and delivering top-notch service. Additionally, I sharpened my organizational skills through cash management and utilized my creativity… Show more As a Sales Advisor at Sandro, I learned the importance of providing excellent customer service. I was also responsible for managing the cash register and supporting visual merchandising efforts. This role allowed me to fully indulge my sense of style and interest in fashion. During my time at Sandro, I gained valuable experience in understanding customer needs and delivering top-notch service. Additionally, I sharpened my organizational skills through cash management and utilized my creativity to assist with visual merchandising, ensuring an attractive presentation of products. Show less

As a PR Manager specializing in online media and blogs, I was in charge with the strategic conceptualization and brand building initiatives for JUSTAWAY.com. My role encompasses collaboration with key stakeholders in the communication department to assemble a dynamic team. Together, we planned, coordinated, and execute dmarketing campaigns, including advertorials, and press trips, aimed at enhancing brand visibility and engagement within the online sphere.Furthermore, I take charge of… Show more As a PR Manager specializing in online media and blogs, I was in charge with the strategic conceptualization and brand building initiatives for JUSTAWAY.com. My role encompasses collaboration with key stakeholders in the communication department to assemble a dynamic team. Together, we planned, coordinated, and execute dmarketing campaigns, including advertorials, and press trips, aimed at enhancing brand visibility and engagement within the online sphere.Furthermore, I take charge of managing relationships with bloggers, leveraging their influence to amplify our brand message and reach. Show less

During my time as a freelance editor, I had the pleasure of reporting on news within the lifestyle sphere for TwoForFashion, a subdomain of OTTO.de. It was a dynamic experience, allowing me to delve into the latest trends and developments in the fashion world, sharing insights and captivating stories with a wide audience

I specialized in reporting on men's fashion and lifestyle trends for Zalando's subdomain, News & Style. Contributing to News & Style allowed me to showcase my passion for fashion journalism as well as my knowledge in men's fashion.

During this internship, following my studies in Communication Management, I gained my initial experiences in PR. My responsibilities included implementing PR and communication strategies, preparing reports, and managing guest lists for fashion shows. These tasks provided me with valuable hands-on experience in executing strategic communication plans and ensuring smooth event operations, laying a solid foundation for my career.