As an NN/g Certified UX Designer and an accredited Graphic & UI Designer, I am proud to have served 200+ clients over the past decade, executing corporate identities, brand strategies & messaging, creative problem-solving for the print and digital world.

Blue Dot Project is an initiative to accelerate the adoption rate of climate tech innovations.Climate tech innovations creating a cleaner future are instrumental in reversing global warming. But even with extraordinary investor confidence, climate tech startups face unique challenges because often, there are no established markets for their solutions. Blue Dot Project helps climate tech companies build strengths and capabilities to create markets and generate a qualified… Show more Blue Dot Project is an initiative to accelerate the adoption rate of climate tech innovations.Climate tech innovations creating a cleaner future are instrumental in reversing global warming. But even with extraordinary investor confidence, climate tech startups face unique challenges because often, there are no established markets for their solutions. Blue Dot Project helps climate tech companies build strengths and capabilities to create markets and generate a qualified pipeline of organizations wanting to adopt their technology. Show less

Following the user journey from jobs to be done, to UX research, to brand messaging and wireframing is a great way to build a product and optimize on that. With a great team at market8 that specializes in SaaS website optimization and building websites that sell, I'm able to fit in just right and provide from my UI expertise and gain much more back from UX design strategy.- Building interactive prototypes using the latest of Adobe Creative Cloud Products, especially UxPin and Adobe XD-… Show more Following the user journey from jobs to be done, to UX research, to brand messaging and wireframing is a great way to build a product and optimize on that. With a great team at market8 that specializes in SaaS website optimization and building websites that sell, I'm able to fit in just right and provide from my UI expertise and gain much more back from UX design strategy.- Building interactive prototypes using the latest of Adobe Creative Cloud Products, especially UxPin and Adobe XD- Conducting usability tests, conversion tests, and eye gazing simulators- Owning the entire design process, from managing communications and feedback from the team or the client- Working with the Conversion Optimization team to tweak the design and quickly launch AB test- QA and driving the fine-tuning of websites to pro-drive final tweaks in the development stage Show less

• Conduct UX research to determine best UI solutions• Identify product strategy and work closely with the digital art director to shape and optimize consistency throughout all UI elements• Handling a portfolio of 8+ restaurants in the ByWard Market area• Brand identities creation (Stationaries & Collateral design)• Web/interface design

• Successfully managed and supervised graphic design projects from concept through to production• Worked closely with the MD (managing director) and owners to set yearly targets, create vision, and consistently meet deadlines and requirements• Created and conducted highly persuasive sales and marketing presentations• Managed all operational, strategic, training programs, and photography sessions for the holding• Handling social media platforms for all accounts (le43.net… Show more • Successfully managed and supervised graphic design projects from concept through to production• Worked closely with the MD (managing director) and owners to set yearly targets, create vision, and consistently meet deadlines and requirements• Created and conducted highly persuasive sales and marketing presentations• Managed all operational, strategic, training programs, and photography sessions for the holding• Handling social media platforms for all accounts (le43.net , sagensavvy.com , colibrihotellb.com)• Budgeting for the creative department and handing over reports directly to the MD Show less

• Managed local and international clients, such as Barista Coffee, Crepaway, Classic Burger Joint, Geidea KSA (Innovative Financial Services)• Redesigned a strong brand mark and a credible brand image for Geidea KSA (https://geidea.net/en/) that reflected more of a leadership company in the region• Lead the UI design of several projects to solve problems through user experience research, mobile apps and web design• Worked on different F&B brands to help convey the right message by… Show more • Managed local and international clients, such as Barista Coffee, Crepaway, Classic Burger Joint, Geidea KSA (Innovative Financial Services)• Redesigned a strong brand mark and a credible brand image for Geidea KSA (https://geidea.net/en/) that reflected more of a leadership company in the region• Lead the UI design of several projects to solve problems through user experience research, mobile apps and web design• Worked on different F&B brands to help convey the right message by designing branding collaterals and supervising the production of all interior branding Show less

Art Director• Art directed a portfolio of 4 magazines. Uplifted 2 magazines’ brand marks and created a website for each which resulted in an increase in the magazine’s sales and owner’s satisfaction• Reviewed files for print and coordinated with print houses to ensure high quality print is met• Helped in solving technical problems prior to production, with high proficiency in using adobe InDesign, illustrator and photoshop• Coordinated tasks with the editorial team and… Show more Art Director• Art directed a portfolio of 4 magazines. Uplifted 2 magazines’ brand marks and created a website for each which resulted in an increase in the magazine’s sales and owner’s satisfaction• Reviewed files for print and coordinated with print houses to ensure high quality print is met• Helped in solving technical problems prior to production, with high proficiency in using adobe InDesign, illustrator and photoshop• Coordinated tasks with the editorial team and maintained a well-organized database of articles and photographySenior Graphic Designer• Executed creative concepts that were on strategy across different medium (social media posts, magazine website, 1 entertainment magazine from cover to cover…) all with minimal supervision• Designed and developed visual designs for special events hosted by Executive-Women magazine. This includes: printed invitations, email newsletter, return gift bags, leaflets, SM posts, and print ads Show less

• Successfully translated briefs into concrete design artworks ranging from internal booklet design, promotional items, retail branding, and company website redesigning• Branded 2D animations for 15 retail stores across Qatar which interacted well and led to positive customers feedback• Designed and coordinated with eyewear brands such as Dolce & Gabbana, Oliver’s people, Gucci, Prada, Lacoste… to make sure brand guidelines are met and impactful visuals presented, for print ads and… Show more • Successfully translated briefs into concrete design artworks ranging from internal booklet design, promotional items, retail branding, and company website redesigning• Branded 2D animations for 15 retail stores across Qatar which interacted well and led to positive customers feedback• Designed and coordinated with eyewear brands such as Dolce & Gabbana, Oliver’s people, Gucci, Prada, Lacoste… to make sure brand guidelines are met and impactful visuals presented, for print ads and vouchers Show less

• Participated in creative brief processes such as advertisements for launching a local Gum product, and an upscaled beach resort• Demonstrated strong typography skills, layout, color palette and photography usage in various medium: logo design, packaging design, presentation templates, stationery and collaterals• Worked on OOH (out of home) advertising for Bridgestone Tires and Al-Joumhouriya Local Newspaper