Oliver Lieu Email & Phone Number

Mountain View, Ca

• Oversee marketing programs for Dell’s gamer community site, Alienware Arena (www.alienwarearena.com).• Intimate knowledge of key giveaway programs, random-draw sweepstakes, skill-based contests and online tournaments. Including generating legally vetted rules, managing creative staff for promotional banners, and writing publisher approved marketing copy.• Managed 25+ online tournaments across global regions including creative approvals, rules/format creation, and execution for DotA 2, StarCraft II, League of Legends, Battlefield 3, Trackmania 2, and more.• Managed the creation of 100+ videos, guides, and articles with third-party producers and internal staff.• Worked with development teams on implementing new site tools, features, and resolving community issues and bugs.• Managed customer support staff for the site’s 4+ million members.• Managed newsletter creation and schedules for the site’s 1.5+ million newsletter subscribers.• Alienware Arena has quadrupled in membership and in site traffic between 2011 and 2014.• Managed competition activities in Dell’s Alienware booths at SXSW, PAX East, PAX Prime, and QuakeCon.• Created presentations for business development teams highlighting iGames’ and Alienware Arena’s programs and how they can provide value to publisher partners.• Ideation and execution of creative new marketing programs to drive conversion and engagement.

Burbank, Ca

• Managed accounts for Activision, Konami, Riot Games, Square Enix, and THQ.• Collaborated with internal creative staff to ensure the development of creative product pieces that reflected the client’s brand messaging and vision.• Coordinated photo shoots with talent agencies and wardrobe/prop.• Provided quality assurance on all outgoing pieces during each round of revisions.

Irvine, Ca

• Developed and enacted public information campaigns that met all necessary legal requirements.• Coordinated and managed the creative development schedule, printing of informational materials, and their mass distribution to the general public.• Organized public meetings with communities throughout Southern California.• Created and submitted company responses to government RFPs and RFQs for new business opportunities.• Recipient of two “Above and Beyond” company awards for exceptional work.