Oliver Miller-Farrell Email & Phone Number

Nashville, Tennessee, United States

Nashville, Tennessee, United States

Greater Nashville Area, TN

New York, NY

• Directed sports content commercial team in North America, overseeing local executives responsible for broad client portfolio
• Developed and maximized sales opportunities in sports digital media, broadcast, and betting landscapes to meet budget targets and new business growth objectives
• Utilized extensive industry knowledge, and wide contact network, to generate new leads and partnerships; unique career perspective in data productization and new audience behavior supported growth in key sectors
• Managed key relationships in digital media, with clients such as Microsoft, Reuters, Yahoo, Google, and in broadcast, with clients such as ESPN, Fox Sports, NBC Sports, Telemundo, Univision, and in betting/fantasy.
• Leveraged key OptaPro clients to maximize cross selling opportunity, and develop broad strategic partnerships with multiple content distribution points
• Curated and advised on creative data-led asset concepts for sponsorship opportunities with existing and new clients

New York, NY

• Led data product sales and consultations in North America for professional federations, leagues, and clubs
• Consulted with clients on key data processes to support performance analysis, scouting and recruitment, and boardroom decision-making
• Utilized extensive industry and product knowledge, and nuanced understanding of data value and analysis in professional environments to drive sales and identify business opportunities
• Managed key partnerships with federations like U.S. Soccer, and leagues such as MLS, USL, NWSL; helped drive significant business through new deals and existing partnership growth
• Identified and strengthened relationships of more than fifty clubs, including daily support across product integration; supported expansive regional increase in club client volume
• Curated and advised on numerous presentations and RFPs for internal and external business opportunity

New York, NY

• Supported B2B sales and product development for lean US sports content group, with clients in media, broadcast, betting, and professional sectors
• Demonstrated extensive understanding of industry landscape and content productization, using varied sales approaches in each sector
• Managed all aspects of sales cycle from lead generation to deal closure, monitoring and developing sales pipelines with regular quarterly and annual revenue targets
• Developed key relationships with clients in each sector, with consultative approach to business development and growth
• Worked in conjunction with senior commercial leads to identify new market and product development opportunities

Greater New York City Area

• Advised development of analytics course for Sports Management program
• Coordinated with university and industry influencers to form course curriculum and weekly lectures
• Lectured students on data collection, analysis, and productization topics
• Authored final project requiring students to produce data-driven report around real-life scenarios for MLS front office and technical staff

New York, NY

• Supervised operations team in US data collection hub
• Created work schedules and assignments based on merit
• Recruited new staff and developed training regiments for data collection and analysis processes; supported growth of hub contributions to business
• Performed database management, quality assurance, and analysis productization across all data hub collection operations
• Monitored technical systems and necessary troubleshooting; guided migration of entire hub infrastructure to new facility

New York, NY

• Collected live and delayed match metadata for major North and South American competitions, using extensive understanding of tactics and league regulations
• Analyzed and interpreted datasets for performance analysis and editorial productization
• Operated key data collection and analysis software

New York, NY

• Member of the front of house team at nationally renowned restaurant from chef Jean-Georges
• Assisted with on-floor and table management during peak volume periods, and for numerous high-profile guests

Oberlin, OH

• Main Photographer for all winter and spring athletic games
• Managed photography capture, edit, and upload for Oberlin College Athletics website
• Featured in school and local publications

Bachelor'S Degree, Neuroscience

Activities and Societies: Men’s Varsity Soccer, 2008-2012; Captain, 2011, led team of 28 athletes on two-week trip to BrazilHighlights of.

High School