I’m going to crack this rock… and I’m never going to stop talking about the practical and aesthetic versatility of real concrete.Why? Because ‘Est. 5000 BC’, concrete is the ‘chameleon in the room.’ It’s always there in some shape or form (or inside an aqueduct).Name another material that has stood the ‘test of time.’As an ‘artist at heart,’ through my visual journey in life, I have found myself drawn towards the tactile, immersive, and experiential side of the materiality of our world around us.Concrete can blend in or stand out. It can bring (or remove) a quintessence of personality to any space or structure……and considered architectural spaces have always affected me viscerally.“Concrete’s been there and done that,” you say!“Global cement production contributes to 8% of carbon emissions,” you call!Well, I hear you.At PiCASSO, we don’t just make ‘pretty concrete slabs’; we’ve developed a strategic market offering of precast architectural concrete 2.0.Why? To hit ‘two birds with one stone.’Because let’s face it: cement production isn’t going away. Nor is global demand for precast concrete infrastructure.Designers also want bespoke, aesthetic, long-lasting surfaces with organic appeal.Our slab technology is low-carbon but durable enough that Pharaoh Khufu would’ve built six pyramids at Giza.What does that mean?It means we only use 2.5–4 kg of cement for 1 MPa of strength; consequently, this results in a longer lifespan with less cost to the planet.Our manufacturing processes provide designers with real concrete profiles that emphasize the unique personality of the raw materials in harmony and offer a plethora of practical decorative applications.We call it 'thoughtful design in terrazzo,' where we walk on fresh concrete and leave no tracks.