● Create marketing segmentation strategies and create content to market within different niche customer groups to drive conversion rates.● Established detailed and broad target audiences for digital advertising on social media platforms via organic content and paid advertising.● Track and analyze social media KPIs (engagement rates, reach, impressions, click-through rates, and conversions) and use A/B testing to analyze test results to refine content approaches and targeting methods.

● Monitor and analyze the performance of targeted marketing campaigns using analytics tools to measure KPIs such as conversion rates, engagement rates, and ROI.● Create specific marketing campaigns that target prospects in different groups based on industry, job title, annual company revenue, and current relationship.

● Identified and contacted distributors in order to create business relationships.● Created unique marketing campaigns based on country and client needs.● Handled content creation and social media presence while working to grow our niche audience.

● Created engaging content for brand awareness efforts including email templates, social media messaging, and partnership proposals to help grow the user base and awareness on campus.● Strategically assessed growth and performance metrics to improve, change and/or help design new growth strategies.

● Conducted marketing research to analyze potential changes in market trends to improve ROI.● Lead and managed the highest grossing field marketing team in the office while ensuring the successful execution of various marketing campaigns.