• Hired into the DAX leadership team originally on a 6-month FTC to consult and support the expansion of international sales across DAX Podcasts, In-Game Audio & Music Streaming. I was given the opportunity to be made permanent to fully deliver an international proposition for Global.• Set up commercial offerings across DAX content and streamlined internal processes to help secure revenue outside of the UK.• Created a new programmatic strategy enabling agencies to buy through their DSPs against a carefully curated international podcast ad network. recently expanded inventory working DV360, Hawk, TheTradeDesk and Xandr. Recently expanding inventory to include Odeeo gaming and music streaming. • Working with international advertising holding co's to help create new commercial trading & content partnerships.• Worked closely with the UK sales teams to support them at amplifying UK sales on an international level.

Created and executed a sales & business strategy to generate revenue across partners' podcast inventory Including sponsorships, host reads, spot and programmatic sales.Recruited and led the sales to achieve their targets through KPI setting and regular reviews.Delivered 180% increase in revenue YoY in the first year of business through brands such as IBM, ITV, HelloFresh, Sky & Airbnb.Worked closely with our global sales teams in the US and Europe to maximize revenue andensure a consistent and coordinated sales approach.Established a sales & booking process allowing for accurate forecasting and repeat business.Negotiated programmatic trading agreements with Xaxis UK and OMG programmatic teams.Coordinated our programmatic offering through Triton Digitals YieldOp and Adswizz Audiomax. I also developed my knowledge of audio ad servers such as Audioserve, Megaphone and Art19.Managed the company’s annual budget, revenue targets, EBITDA and reported directly to board members at Amazon Music and SXM Media.Helped pioneer and develop a new podcast/audio CRM system with Salesforce for tracking inventory and revenue pipeline.Built strong executive relationships with leading agency holding companies such as Dentsu, Group M, OMG & IPG. Worked alongside brands' direct and performance-driven opportunities given the high importance of attribution tracking through podcasts. Direct relationships with Marketing Directors and brand leads at Athletic Greens, Hello Fresh, AMC CBS, Better Help & Linkedin & Amazon.Regular keynote speaker at industry-leading events such as the Podcast Show, Adweek & The IAB Upfronts.

Developed a sales strategy for the UK operation in consultation with senior management and the international sales teams with a focus on high value sponsorship, live reads and spot advertising. Successfully streamlined the live read sales process in the UK allowing the team to work more effectively with our podcast partners and content teams. Introduced measurement of sales pipeline to assist with budget prediction and provided input into UK revenue forecast.Recruited and managed sales team of 4. Consulted with international teams in NY and India plus third-party resellers such as DAX (UK), AudioXI (Ireland), Targetspot, MappMedia & Adswizz.Worked with Content Team members to secure new partnerships and provide insight on revenueIncreased sales revenue +460% (2018) in my first year of employment and on track to further increase revenues in 2019.Successfully negotiated programmatic trading agreement with XAXIS UK who command 50% of all digital audio revenue in the UK.Established additional sponsorship revenue stream combining long term sponsorships and social packages. This resulted in two of the biggest UK podcast partnerships with Bose and The Economist.Increased brand count by 400% from 2017 to 2019 and brought on board bigger tier 1 advertisers such as Bose, The Economist, SKY, The White Company, DHL & Twentieth Century Fox.Helped establish and coordinate a new Salesforce CRM booking system which was launched in the UK before successfully rolling out to all other offices.Keynote speaker and panel participant at industry events with the IAB UK and Adweek Europe.

Promoted into the role due to my success in my previous position. Managed a radio team of 5 that were responsible for all revenue both on air and online for Dentsu Aegis.Accountable for delivering on the Dentsu Aegis annual spot and S&P targets (4th biggest spending agency within Bauer Media)Developed & delivered a detailed strategy for the team which highlighted key areas of focus quarter on quarter.Integral part on creating the trading deal agreement between Dentsu Aegis and Bauer Media and developed key initiatives to stimulate spend outside of the trading agreement.

Responsible for building and sustaining creative / trading revenue across Group M. Grow relationships within agencies at an Account Director, Business Director & Partner level. Drive an agency strategy internally and externally, reporting directly to Group Business Director.Monitor and review the agency deal within Group M ensuring an effective & timely deliveredagreement. Communicate brand priorities, commercial initiatives & partnerships to our agency partners.

Key responsibility was to build and increase creative revenue across the portfolio against the company business plan by driving new ideas and initiatives across all platforms.Grow client relationships with agencies and clients at Account Director/Business Director and Marketing Director level safeguarding new and renewed business.Devise, develop and deliver on brand strategies reporting directly to National Radio MD.Coached and mentored the creative solutions sales teams to ensure communication of brand priorities and overall sponsorship strategy.

Served as the primarily point of contact for advertising agencies and FMCG brands direct helping them align themselves with their in-store activations within Tesco. Liaise with Tesco category buyers to better understand a brands annual trading priorities which I would then present back to the agencies and build out on the service. Primary lead of Blinkbox music’s first partnership with Pepsi Max & OMD which has resulted in record CTR’s across Mobile & DesktopLead sales role in supporting the role out of blinkbox music in-store radio across the Tesco estate.

To manage a portfolio of media agencies including Mediacom, Manning Gottlieb OMD and Zenith Optimedia with a focus on increasing incremental revenue on and off air Execute face to face visits with key radio & digital planners to enhance client satisfaction & provide latest industry news while offering recommendations for their clients.Liaise with client facing teams within Absolute Radio to gather a better understanding of the client’s objectives & challenges then create ideas that work with & around these.Using a wide variety of analytical systems such as TGI,mintel and NMR to create insight & build compelling arguments for the use of Radio or to gain or increase share.

I was responsible for managing & growing revenue from new & existing direct clients through building & maintaining business relationships with key decisions makers, establishing large volume & high-yield accounts resulting to 2 million spend per year.Selling across Global Radio’s entire network of radio stations including all digital offerings & creative programming solutions.I was measured on many different key performance indicators including revenue, meetings, client retention levels & sale conversions which were reviewed on a weekly basis.A key part of my role was sourcing new clients from competition, networking meetings, exhibitions and of course using my existing client’s referrals to source new customers.I was set individual,team & company wide targets which were often achieved triggering different bonus tiers.

+ I presented radio opportunities to local, direct clients that were new to radio.+ My main challenge was the stations low reach and share compared to the stations stronger competition while also working around other local media owners.+ I overcome this challenge by adopting a creative led sell to excite clients & to encourage them to invest. I made use of our copywriters to create ideas that complimented their current advertising strategy.

+ My main role was to increase revenue for my designated patch within the town while delivering on individual targets. I achieved these targets and goals by establishing and building on business relationships in the local business community.+ Proactively influencing key decision makers by offering competitive mixed media solutions for local businesses.+ This job gave me the desire to succeed & it has been a platform for me to develop & learn new skills