Operations, Marketing And Communcations
Inside Panama Real Estate
One of Panama’s top residential real estate companies. Produced, edited and managed all marketing and advertising content, ensuring that the company was visible and attractive to target markets. Created and maintained internal communications to ensure full and efficient cooperation between sales team members. - Oversaw and managed the opening of 3 sales offices in Panama City, Coronado and Boquete.- Instrumental in growth from 2 to 20 team members by implementing company structure and recruiting select talent.- Restructured back-end processes to facilitate a larger number of sales agents working more efficiently.- Secured large market share from 1 of Panama’s top developers, along with exclusive relationships with several others on the way to increasing team sales from 10 to 64 properties within a year.- Orchestrated all Marketing campaigns, resulting in significant increase of leads generated.- Identified information gaps on Panama and shifted the marketing strategy to providing that information as a lead generator.- Negotiated with advertisers, sellers, buyers and other real estate companies.- Managed 1 of Panama’s largest home listing databases to ensure that data was accurate and available to the sales team.- Designed, wrote, edited and produced a monthly newsletter sent to 3,000+ qualified buyers.Refined, search engine optimized (SEO) and maintained the website. Operated as the only staff real estate photographer in Panama.- Moved from top 180 to top 10 for key search terms with zero advertising budget. - Produced a 1,000% increase in views per day on the company website (from 100 to just over 1,000).- Photographed properties in total value of over $50 million USD.