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I specialize in product design, development, and content creation for marketing in the tech field. I have a passion for the internet and all things digital, and would love to connect with startups or established companies seeking a seasoned marketer with fresh ideas and extensive knowledge of user preferences & trends. My background in Sociology gives me a unique and in-depth perspective in analyzing user data and coming up with the core philosophy, messaging, and creative for each marketing campaign I have designed and managed.I aim to market products to reach potential customers intimately yet seamlessly. My marketing philosophy is simple: create something that is streamlined, compelling, and speaks to the core desires of the customer through a focused & clean creative vision. I love to figure out what makes people and communities tick, and translating these motivations into captivating marketing material & engaging online services.
Second Social
View- Website:
- facebook.com/secondsocial
- Employees:
- 4
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Founder And CeoSecond SocialCalifornia, United States
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Founder & CeoSecond Social Jun 2024 - PresentSan Francisco Bay Area, UsSecond Social is the ultimate friendship-making app! An events organizer app at your fingertips, meet new people in your city by hosting or attending small group events, bonding over common interests, and supporting local small businesses & artists ☺️For everyone who's feeling lonely and isolated in this modern day and age, Second Social was designed for you to feel cozy and loved by meeting new friends and creating your "Second Family." 💛
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Ewor Fellow (Entrepreneur In Residence)Ewor Sep 2023 - Jun 2024Berlin, Be, DeEWOR is Europe’s premier talent investor in tech entrepreneurship. Partnered with Y Combinator’s investor network, EWOR provides founders with a world-class education in entrepreneurship & venture finance. EWOR also grants their startups unparalleled access to a large and diverse network of Angels & VCs including Sequoia Capital and 4P Capital.- 0.1% acceptance rate (13 fellows accepted out of 6,000+ applicants in the most recent cohort)- Created by founder Daniel Dippold of Sigma Squared Society (the world’s largest entrepreneurship society for Millennials & Gen Z) -
Head Of Performance MarketingMeta May 2022 - Jan 2023Menlo Park, Ca, UsPromoted in 9 months to Head of Performance Marketing, New Product Experimentation. -
Performance Marketing LeadMeta Aug 2021 - Apr 2022Menlo Park, Ca, UsThe New Product Experimentation (NPE) org is a community of entrepreneurs at Meta dedicated to building and testing net new standalone apps.
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FounderSubtle Asian Dating (Bae Area Edition) Nov 2018 - Jan 2023Founder of Subtle Asian Dating for the Bay Area. We strive to bring people of all races together in a community focused around dating and making new friends, sharing dating related content, and spreading memes & good vibes across the internet. Currently at 22,000+ members. Check us out here: https://bit.ly/sadbae -
Senior Marketing ManagerBackerkit Sep 2020 - Aug 2021San Francisco, Ca, Us• Manage paid social & search campaigns for multi-million dollar crowdfunding campaigns on Kickstarter & Indiegogo (ie. Anker, Luci Immers, Zendure, Pearl Audio, Fireball Island, Frosthaven, CMON, & Dispel Dice)• Routinely achieved ROAS (return on ad spend) of 4-10X range for clients, oftentimes generating more than 70% of funds for their entire crowdfunding campaign• Manage anywhere between 10-15 clients each month: run MailChimp campaigns, write ad copy & build ads from scratch. Ran ads to Facebook lookalikes, interest targeting, & proprietary customer lists pulled via SQL• Raised more than $550,000 in pledges for major tabletop client in under 30 days, and more than $700,000 in pledges for major product design client in under 45 days• Trained junior teammates on how to run Facebook ads, manage client communications, & pull audiences via SQL -
Creator Marketing ManagerBackerkit Oct 2018 - Aug 2020San Francisco, Ca, UsBackerKit helps thousands of crowdfunding creators all over the world focus on doing what they love. Our software is the premier platform for backer management, empowering project creators to manage their campaigns with confidence.
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Growth Marketing ManagerGrove Collaborative Sep 2017 - Aug 2018San Francisco, California, Us• Fully in charge of running all customer acquisition campaigns on Facebook & Instagram: helped to completely restructure the account after a few months of joining Grove to improve efficiency, reduce audience overlap, & drastically scale up spend• Single-handedly grew spend efficiently from $250K to nearly $1 million USD per week on Facebook, Instagram & Instagram Stories within 10 months of managing account• Ran numerous audience segmentation, CBO, & bidding tests, and built out a creative testing pipeline that allowed us to test up to 100 pieces of new creative each week. Came up with 100% of all new copy & worked directly with the Creative team each week to design new lifestyle & product images/videos to use for Instagram Stories • Fully established Instagram Stories as a new, profitable vertical for Grove, generating 27% more spend on Facebook monthly• Grew Retargeting on Facebook from 10% to nearly 30% of overall spend, using a unique campaign structure designed to nurture customer recall of the Grove brand based on their exposure to social proof (ie. influencer testimonials, etc.)• Ran numerous landing page optimization tests via Optimizely & worked closely with brand ambassadors, influencers, & celebrities to optimize their blog posts & Facebook Live videos to increase CTR & CVR -
Social Account Coordinator3Q Digital Jan 2016 - Sep 2017Chicago, Illinois, Us• Manage paid social accounts (Facebook, Instagram, Twitter, LinkedIn) and make daily bid & budget optimizations for high-spending clients such as Square, Eventbrite, CIT Bank, Galvanize, & Vistage • Pull weekly analysis and run excel reporting using pivot tables, vlookups, and calculated fields• Write compelling ad copy in a multitude of voices & personas for each of our clients• Use Facebook Ads Manager and Power Editor on a daily basis to build out ads in bulk, run targeting tests, create lookalike audiences, and pull reporting• Own weekly agenda writing and client calls; contribute to 3Q's thought leadership via blog posts and walk-throughs on Paid Social• Increased ROI by 27% for paid social on major entertainment client's account after 7 months -
Cofounder, Marketing & Product DesignConfess.Ly Oct 2012 - Dec 2015San Francisco, California, UsConfess.ly is an anonymous confessions & rants platform that lets adults confide in one another and provide peer-to-peer support, coupled with an unlockable meet-ups section that allows users to request hangouts via location-based settings. Confess.ly aims to help people realize that they are never truly alone in their troubles by providing them with a safe, easily-accessible, and friendly anonymous online community. Currently at 100,000+ registered users, 350,000+ posts, & 4.2M+ comments.Check us out on the web at www.confess.ly | Download our iOS app at http://bit.ly/1l3Ex74 -
Marketing & Social Media BloggerNew Trent Inc Feb 2013 - Oct 2013• Manage social media exposure (Twitter, Facebook, Pinterest, forums, etc.) & act as tech, lifestyle, and entertainment blogger for New Trent (100+ blog posts written)• Act as brand rep for company—responsible for contacting external clients such as Coachella for promotional events• In charge of drafting & designing weekly product newsletters via Constant Contact• Write & review 20+ product manuals & product descriptions; improve Newtrent.com’s SEO via back-linking, keyword research, title/alt/meta tag optimization, & competitive analysis• Completely overhaul & redesign all product pages at www.newtrent.com
Olive You 🫒💙 Skills
Olive You 🫒💙 Education Details
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University Of California, BerkeleySociology
Frequently Asked Questions about Olive You 🫒💙
What company does Olive You 🫒💙 work for?
Olive You 🫒💙 works for Second Social
What is Olive You 🫒💙's role at the current company?
Olive You 🫒💙's current role is Founder and CEO.
What is Olive You 🫒💙's email address?
Olive You 🫒💙's email address is ol****@****kit.com
What is Olive You 🫒💙's direct phone number?
Olive You 🫒💙's direct phone number is +121846*****
What schools did Olive You 🫒💙 attend?
Olive You 🫒💙 attended University Of California, Berkeley.
What skills is Olive You 🫒💙 known for?
Olive You 🫒💙 has skills like Blogging, Research, Social Media, Press Releases, Public Relations, Microsoft Excel, Data Analysis, Powerpoint, Social Media Marketing, Content Writing, Digital Marketing, Html.
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