Olivia Abercrombie Email & Phone Number

Los Angeles, Ca, Us

• Draft content ideas, write copy, schedule, and post approved assets across various company social channels• Report weekly key KPIs to show impression, engagement, and follower growth on social channels for marketing team• Develop social media strategies to drive steady growth and increased engagement for over 11 Million total followers• Implement new strategy on PreSonus account, leading to 133% increase in engagement and 500% increase in impressions• Engage with followers daily and track followers' interests from the comments to inform future content• Manage and edit artist video content using Adobe Premiere Pro for TikTok, Instagram Reels, and YouTube

Los Angeles, Ca, Us

• Sourced UGC, wrote copy, and scheduled content in Khoros and Creator Studio weekly across company channels• Analyzed current brand and competitor content to create and implement a new social media strategy for Gretsch platforms• Captured and edited video content for TikTok for Illumination x Fender and FPF 1500 Sound Academy Teacher Jam• Collaborated on GTM Campaign for American Vintage II, focusing on Social Media, Artist Relations, and Creative• Ideated a new evergreen series called "New in Fender Play" for Fender Play social platforms• Completed daily tasks organizing Dropbox, optimization on YouTube, and scheduling on Outlook

• Delivered interviews and long-form feature writing using excellent verbal communication, fact-checking, and editing• Ideated and pitched story ideas for onsite, social media, and SEO that delivered on brand growth goals and initiatives • Independently and reliably oversaw multiple editorial projects, including writing and editing original content• Monitored relevant news and developed real-time content pitches to keep pace with trends and cultural moments• Edited copy for context and style, and ensured copy is error-free while meeting deadlines in a fast-paced environment• Demonstrated an ability to write engaging copy across a range of topics using a distinct voice and perspective • Produced short-form narrative artist content, accomplishing a 200% increase in followers and engagement on TikTok• Established and expanded a network of collaborators and industry contacts across the music and media landscape

Los Angeles, California, Us

• Edited raw audio from Off The Record interviews with artists featured on the podcast• Incorporated transitions and track listeners via Spotify for Artists• Coordinated with podcast host and editor-in-chief to complete finished episodes on schedule

Us

• Built and maintained media lists/industry contacts through research and PR tools like MuckRack• Assisted with drafting press releases and pitching media outlets for artist's new releases • Tracked, shared, and cataloged press coverage and results for current campaign coverage• Monitored relevant news and developed comprehensive coverage reports on the effectiveness of external communication efforts• Supported company website by updating current artist press releases• Projects worked: Sizzy RocketFounded in 1999, Big Hassle Media is an indie music publicity and marketing firm.

Austin, Texas, Us

• Hosted and operated live radio broadcast about horror movies weekly according to station and FCC guidelines• Scripted the speaking breaks between music to discuss relevant facts and opinions to the films discussed• Performed daily maintenance of radio equipment, such as tracking antenna temperature and power• Curated a weekly playlist of songs to correspond with a weekly theme• Researched and found new artists that fit the station aesthetic to play on air• Contributed to the station blog with live performance reviews

Austin, Texas, Us

• Provided weekly feedback regarding voice, grammar, and brand to team of six content creators on all social platforms• Remodeled past social team management and streamlined content production to provide space for brainstorming• Ideated a new brand strategy and oversaw a monthly media plan in coordination with creative directors• Strengthened cross-team collaboration to amplify magazine theme and prepare campaigns for launch week• Planned and managed new content, including cultural moments, evergreen series, and narrative-based storytelling

Austin, Texas, Us

• Wrote copy, including credits for creative departments, and selected photoshoot content to post on the main feed• Created graphic design content for the Instagram story using Adobe Illustrator and Canva and posted consistently 3 times a week• Brainstormed weekly content ideas with Social Media Co-Directors and received feedback regarding my work• Collaborated with social media team members to maintain a consistent voice across all Spark platforms and work with them to receive maximum engagement with content

Austin, Texas, Us

• Brainstormed and pitched article ideas to editors to receive feedback and approval for story creation• Wrote long-form and short-form journalistic pieces related to music and pop culture from my pitches• Researched the artists in my pieces and fact-checked all content to maintain accuracy in the piece• Integrated photo and graphic design content into pieces through collaboration with other staff members

Austin, Tx, Us

• Led tours of groups of 15 potential students around campus to explain university life and culture• Interacted with prospective students and their parents by answering questions about the university• Assisted supervisor by organizing tour materials, writing thank you notes, and working the front desk• Communicated and collaborated in a team environment while representing the University of Texas

Austin, Texas, Us

• Wrote copy and edited video content for Instagram and Twitter weekly to engage followers• Created design content in Canva using established brand guidelines and adjusting designs to fit appropriate platforms• Interviewed current students about their sports media-related work to write copy highlighting their accomplishments• Edited video content from archive footage for YouTube, Instagram, and Twitter using Premiere Pro• Collaborated with supervisors to create monthly media plans for all social platforms

Austin, Texas, Us

• Collaborated with current Social Media Coordinator to create content for Instagram, LinkedIn, Twitter, and Facebook • Approved release of content posted on social media channels and assisted Social Media Coordinator with editing captions• Coordinated with engineering team leads to allow my team members to go capture engineering content

Austin, Texas, Us

• Curated content and create graphic design material for Instagram, Twitter, Facebook, and LinkedIn • Wrote captions for social media and collaborate with engineers for technical knowledge and accuracy• Crafted new content and ideas to promote peer’s projects in the lab• Compiled social media analytics; work to ensure our 50% follower engagement increase

Austin, Texas, Us

Austin, Texas, Us

• Captured videos and photos of lab members for social media and internal lab projects/presentations• Interviewed lab members and edited a Thank You Video for donor using Adobe Premiere Pro• Worked with a team and on individual projects to have a cohesive social media presence

Spokane, Washington, Us

• Curated content for Instagram, Facebook, Twitter, and LinkedIn• Managed social media channels for the company• Created graphics for events and announcements involving the company• Documented experiences of engineering interns to craft posts about their summer internships• Practiced public speaking skills by giving a presentation over what I learned during my internship• Provided feedback about the current state of the company's social media presence

• Engaged with customers on a day to day basis and assisted them in making the best purchase for their needs• Maintained up to date product knowledge about inventory to ensure customers received the right equipment• Responsible for merchandise sales and customer engagement• Assisted with packaging and organizing team merchandise orders

Bachelor'S Degree, Journalism

High School Diploma