Olivia B. Email & Phone Number

New York, NY, US

Los Angeles, California, US

• Collaborated with clients on experiential marketing strategies, emphasizing ROI and brand engagement.
• Led and supported cross-functional teams to meet event goals, from engagement to ROI, staying in tune with cultural trends.
• Spearheaded team projects, providing guidance, mentoring, and fostering a collaborative environment to maximize team performance.

New York, New York, US

• Collaborated with clients on experiential marketing strategies, emphasizing ROI and brand engagement that resonate with current cultural zeitgeists.
• Led and supported cross-functional teams to meet event goals and KPIs, from engagement to ROI, while applying integrated 360 campaigns
• Spearheaded the creation, management, and reconciliation of experiential budgets exceeding $1,000,000 across 5+ programs, ensuring financial efficiency and optimal resource allocation. This involved strategic planning.

London, GB

• Utilize Scarborough and Simmons for local market assessment and brand fit opportunities for MetroPCS
• Completed local evaluations and sponsorship POVs on behalf of Bridgestone, HEB, Xfinity, Henry Ford Health System
• Developed sponsorship audits for Panini, Henry Ford Health System, MetroPCS
• Created local market activation plans for MetroPCS UFC sponsorship
• Represented Bridgestone at onsite activations as part of their NFL sponsorship
• Collaborate weekly with Lagardere’s New York City based team on activation strategies for Citibank, HEB, MetroPCS, Bridgestone Golf, Tire Rack, Bridgestone Tires

Dallas, TX, US

• Orchestrated the operation of halftime shows and encouraged audience participation
• Coordinated and implemented promotional events for students and surrounding community
• Managed promotional table for students and fans prior to sporting events
• Evaluated and oversaw the first year of SMU’s offered fan experience packages

• Assisted in the launch of the FANSeye Sport social media platform startup
• Created a strategic marketing plan to drive app downloads through engagement and impressions on multiple social media platforms
• Focused on continual user engagement after the app was downloaded

Dallas, TX, US

• Successfully completed a two-month project with the Dallas Mavericks to market, promote and sell the NBA game experience to prospective fans
• Researched American Airlines Arena to be informed of the seating arrangements and positions of seats when selling to future customers
• Gained valuable sales training and experience in selling tickets