Developed creative assets, communications, and programs ushering shoppers from category understanding to Bowery purchase to loyal customer across the omni customer experienceOwned over $1M in marketing funds across full funnel marketing tactics (ecommerce, in-store, post-purchase, etc.) to drive trial and sales velocity while communicating brand point of differentiation.

Directed marketing goals and spearheaded initiatives by activating brand and product stories through events, experiences and conferences resulting in significant press coverage from NYT, Bloomberg, TechCrunch, CNBC, and more.Managed external events and experiential activations from conception and strategically developed project materials, oversaw production, and coordinated all event materials.

Lead outreach on East Coast initiative for new business. Assisted in the development of best practices both internal and client communication. Collaborated with team members to conceptualize engaging and effective ad copy and visuals.

Owned all social media channels and conceptualized assets with the goal of obtaining new platform users Analyzed and optimized user performance

Directed guerilla and experiential executions from concept through developmentConducted research and analyzed data to optimize advertising campaigns for clientsClients included: Dash Two, Swing Media, Tom Ford, Le Labo, Agmes, Vince, L'officiel, The New School, and more.

Accountable for aiding Head A&R in all aspects including maintaining and developing relationships directly with artists; scouting and researching new artists.Worked closely with all departments including marketing, publicity, graphic design, and social media.Assisted in organizing the musical performances for the annual Earth Day Initiative hosted at Union Square.

Organize and assist with faculty-run events including the compiling and distribution of faculty documents.Performed basic secretarial duties such as copies, faxing, and scanning while also monitoring incoming phone calls, emails, and faculty members.

Assist in the development, execution, and management of all social media calendars while monitoring social media trends competitors and industry best practices.

Increase brand awareness and educate members on products, ingredients, benefits and usage.Track performance of demonstrations, inventory, and collect customer feedback.Create and maintain relationships with store managers and store employees.