Olivia Braden Email & Phone Number

Dayton, Ohio, United States

Dayton, Ohio, United States

Dayton, Ohio Area

Dayton, Ohio Area

* Channel marketing lead for Target, managing placement for $101.6M in top-performing business, consumer, and academic products and achieving over 20% growth * Determine and partner with customers such as Target, Walmart, Staples, Office Depot, and Meijer on their retail-specific marketing strategies* Manage and communicate project details and timelines across multiple projects and cross-functionalteams, focusing on efficiencies and streamlined workflows* Collaborate with various internal and external departments, retailers, and manufacturers to execute growth-driving shopper programs that drive efficiency* Focus on creating profitable growth by completing pre/post ROI analysis* Continually analyze marketplace performance and complete competitive retail audits to determine the best go-to-market strategies for our brands, and penetrate the market with new products as needed

Dayton, Ohio Area

* Marketing lead and product manager for $30M of top-performing AT-A-GLANCE® adult fashion planning and organizing products* Determine high-level marketing strategies and supervise product development for Mead® and Cambridge® planning and organizing products at Target, gaining $2.7MM in incremental business in 2017* Manage product development and communicate project details through multiple projects and cross-functional teams* Continually work with marketing applications such as product mix, design, brand, licensing, pricing, location, and merchandising to determine the best go-to-market strategy for each brand* Collaborate with various internal and external departments, retailers, and manufacturers * Review and analyze POS, sell-through performance, forecasting, marketing research, and market trends to determine future initiatives

Dayton, Ohio Area

* Marketing lead for Mead & Cambridge $10M adult fashion planning & note-taking business at Target* Assist with Mead & Cambridge product development and execution at Walmart* Develop and manage corporate planning items for placement at multiple mass retailers, including Meijer, K-Mart, Sam's Club, etc., as well as online placement through Amazon

Dayton, Ohio Area

* Focus in both strategy and analytics as well as brand voice and messaging * Assisted with major brand initiatives for clients such as P&G, Holiday Inn, and Emma & Roe* Conduct retail brand valuations for Best Retail Brands and Best Global Brands reports, analyzing top brands such as Apple, Google, Coca-Cola and more* Conducted multiple retail audits and developed retailer sell-in decks for Dollar General and Red Bull brand initiatives* Responsible for training, overseeing, and managing interns

Dayton, Ohio Area

* Evaluated 30+ brands for Best Retail Brands and Best Global Brands * Offered two additional semesters of interning* Worked on internal marketing projects and created copy for company website* Worked on projects for clients such as 3M, Michael Hill Jewelers, Wrigley-Mars and more

Master Of Business Administration (M.B.A.), Management, Innovation And Change, 3.8 Gpa

Bachelor Of Liberal Arts, Communication Studies

Activities and Societies: Alpha Xi Delta Fraternity, Student Honors Association, Greek Affairs Council, College of Liberal Art's Deans.