Olivia Brechney Email & Phone Number

United Kingdom

Sydney, New South Wales, Australia

As head of Research for Afterpay I collaborate with cross-functional teams and global leaders to drive product roadmaps, leverage analytics, and generate market insights to provide guidance to C-suite on business objectives

Sydney, New South Wales, Australia

Sydney, Australia

Sydney, Australia

Responsible for end to end delivery of custom research projects in the sporting industry. This includes the design, insight creation and delivery of bespoke consumer research projects across a variety of sporting clients including rights holders, advertisers and agencies. Including:- Creating research proposals and design- Questionnaire design of bespoke research studies including Pre and post wave analysis, Economic Impact, Drivers and Barriers, concept testing and pricing models.- Weighting specifications- Advanced analytics using including dimension reduction and regression techniques- Data visualisation including heat mapping and dashboarding- Deriving insights from custom research - Presentation creation and delivery- Internal team management including leading a research team and managing relationships internally with sales and production.- Managed and implemented a global research study into Women in Sport- Experience working across the APAC region

Sydney, Australia

North Sydney

Creation of the emma (Enhanced Media Metrics Australia). Including: - Monthly data processing of large datasets including cleaning, recoding, merging (including HES and Nielsen data), creating new variables and running backfilling data - Excellent skills with SPSS and Excel and proficient in R and Python - Processing and uploading data into geospatial software - Testing surveys - Cleaning survey skimmers - Weighting surveys

North Sydney

Research using emma (Enhanced Media Metrics Australia), Census and ABS data - Using research to discover insights to inform strategies for publishers, agencies and advertisers about demographics, media usage, branded and category data across eight key areas including retail, automotive, FMCG and finance - Using research to create marketing and sales collateral to inform publishers, agencies and advertisers about type of data that can pulled and the insights that can be gained from using our single source database - Using research to discover key trends in the market and trends for specific brands including before and after campaigns - Experience using geospatial software and uploading data in geospatial software - Research sales of emma and geospatial software, presenting to clients, forming relationships and demonstrating data tools and the effectiveness of the data - Answering user questions about data results and data processing and analyticsTraining - Trained users in a full day Datafriend cross tabbing software to help users understand and get familiar with the software, effectively use the softwares functionality and train them on how to achieve the results from the data that they seek - Trained users in geospatial software including uploading networks and creating customised areas to analyse different geographies. - Trained other members of my team to be able to effectively communicate the functionality of benefits of the geospatial software and to create sales material - Created training support material and reference guides to help users and support the training being facilitated CRM/Administration - Comprehensive database management using Infusionsoft and JIRA and assisted migration to Salesforce for the Sales team

Bachelor Of Business (Marketing) & Bachelor Of Communication (Advertising)

Activities and Societies: Volunteer group: Future moves, working with children from low socio-economic backgrounds to continue learning.

Education record