Olivia Burrows Email & Phone Number

Grand Rapids, Mi, Us

Ann Arbor, Michigan, United States

Jubilant is a Human Capital Management (HCM)/Payroll software consulting partner. We provide a vision for your software evaluation/selection and implementation to support our clients today and prepare them for tomorrow’s change. • Conducted market research to identify trends, customer needs, and competitor insights, guiding strategic decisions and shaping an effective marketing function.• Led development, design, and distribution of all marketing materials for a start-up HR tech company.• Collaborated cross-functionally to define brand direction and ensure consistency across multiple marketing channels for the Jubilant brand.• Produced campaigns that increased website engagement by 50%, user growth by 25%, and new users by 20%.• Grew LinkedIn following by 150% in 2 years, expanding brand presence and engagement with potential clients.• Leveraged HubSpot CRM to grow customer contact lists by 200%, improving email open rates by 20% and click rates by 25%.• Planned and executed 8 tradeshows over 2 years and coordinated quarterly partner marketing events, boosting brand visibility, and producing an average of 20% warm leads per event.• Developed and led quarterly webinars, driving engagement and positioning the company as an industry thought leader.• Wrote case studies and conducted Raven Intel reviews, achieving 100% customer satisfaction for 2 consecutive years and reinforcing commitment to client success.

Grand Rapids, Michigan, United States

- Manage integrated marketing communications and verify consistency in content and tone across multiple brands.- Develop marketing strategies to improve brand engagement, while building an increased social media presence.- Conducted Hubspot implementation, manage daily sales and marketing functions within the platform.- Leverage industry trends and competitive analysis to improve marketing campaign performance.- Execute successful email marketing campaigns resulting in a significant increase in overall click-through and open rates.- Track, monitor, and analyze social media and online marketing initiatives.- Develop key client relationships to expand client base and retain business.

Greater Grand Rapids, Michigan Area

- Created a focused social media strategy resulting in an overall increase in website traffic from social media platforms.- Constructed editorial calendars to manage content and plan specific and timely marketing campaigns based on event launch dates.- Head of implementation and integration for Salesforce (Pardot).- Assisted in leading brainstorming sessions to discuss ideas and develop marketing campaigns.- Recommended improvements to enhance customer experience on social platforms and internal processes.- Researched and evaluated competitor marketing and digital content.

Greater Grand Rapids, Michigan Area

• Serve as spokeswoman and representative to University staff, alumnae, and fraternity officers• Manage a six-figure budget reducing unnecessary costs, and negotiating more cost-efficient alternatives • Supervise and delegate responsibilities to 12 council officers• Oversee all chapter operations in an organization with 125+ members

Allendale, Mi

• Educated new members on key fraternal history, philanthropies, and core values• Promoted scholarship, responsibility, and empowerment • Served as a liaison between, new members, active members, and executive board

Allendale, Mi

• Oversaw incoming members of the sorority, planned and implemented new member lessons, weekly meetings, and chapter activities• Exhibited responsibility, dependability, preparedness, and absolute devotion to the ideals of Alpha Omicron Pi

Pleasant Prarie, Wi

- Created and maintained marketing reports to detail commercial market trends and competitor data.- Outlined research findings in detailed documentation to support decision-making by project managers, clients, and other marketing team members.- Collaborated with my team to generate ideas and assist with creating experiential marketing programs and initiatives to increase brand awareness.- Executive level interaction on various projects, hands-on role in preparing new products for Spring/Summer 2019 catalog release.- Acted as a liaison between Creative and Merchandising departments.

Grand Valley State University

• Greet and service customers in a warm and professional manner, record daily purchase transactions, utilize customized software • Maintain retail inventories and replenish merchandise • Work 12-15 hours a week, while maintaining the status of a full-time student

Northville, Mi

• Managed a team of 20+ employees, utilized infinite management skills• Formatted scheduling for over 50 employees• Managed purchasing of concessions and guest amenities• Completed 28-hour Ellis Lifeguard Certification training• Adhered to a specific set of guidelines, rules, and safety precautions

Northville, Mi

• Established my own small business, providing swim instruction to local families • Implemented weekly lesson planning for each client as well as weekly documentation of improvement• Managed 20+ clients, maintained relationships with community and referral sources • Encouraged client retention by cultivating personal relationships