Olivia Bruce Email & Phone Number

Birmingham, Al, Us

Birmingham, Al, Us

•Oversee a robust network of distributor accounts to amplify brand awareness and market success, including translating marketing collateral to ensure a cohesive brand image across all marketing channels.•Employ project management expertise to guide the conceptualization, planning, and execution of international and regional trade shows and corporate events with a focus on brand consistency and engagement, including overseeing booth design, after-hours event participation, promotional materials, attendance tracking, lead quality assessment, and ROI analysis.• Spearhead the planning and launch of impactful, paid social media campaigns targeting Chinese and Australian markets, successfully leveraging a multi-platform approach spanning Meta, LinkedIn, Baidu, Google Ads, and WeChat to maximize reach, expand touch points with potential clients, and improve brand recognition resulting in over 100% increase in web traffic, online form submissions, and social media followers in both markets. •Maintain a strong focus on cost efficiency and optimal resource allocation while overseeing annual marketing budgets of over $500,000.•Strategize and lead the development of global marketing materials in line with the unique needs of each market, demonstrating expertise creating collateral that captures the attention of both internal and external local audiences.•Navigate complex challenges and cultural nuances with an innovative, global, and solution-focused mindset.•Conduct market and competitor research to elevate brand positioning with the target market.•Develop and launch comprehensive go-to-market (GTM) strategies to support successful product launches.•Adapt to quickly changing priorities while overseeing multiple projects simultaneously.

Birmingham, Al, Us

Birmingham, Al, Us

•Promoted a positive, consistent brand image and reputation across social media, Google Business, and other digital channels to boost user engagement and advance the strategic goals and objectives of the business.•Bolstered audience engagement across email channels by devising and deploying innovative, brand-aligned email marketing campaigns, including creating content; leveraged KPIs to optimize campaign content and outcomes.•Refined the email marketing strategy by conducting A/B testing and leading ongoing performance optimization.•Enabled informed decision-making and strategic planning by facilitating bi-weekly stakeholder meetings and clearly conveying YTD metrics on gross proceeds, lead acquisition, marketing performance, and web analytics, directly contributing to a culture of transparent communication.•Leveraged insights into UX, social activity, and trends to create and maintain the social media content calendar.•Revamped existing website content to improve SEO and end-to-end UX, leading to improved visibility and interaction.KEY ACHIEVEMENTS•Accomplished an 80%+ user engagement rate through effective Eloqua database management and campaign targeting.•Orchestrated transition from industry-specific SMS to MMS campaigns to improve UX, engagement, and cost efficiency.•Deepened insights into marketing performance and impact by developing a custom multi-attribution model consisting of SQL queries to analyze post-sales data, user email interactions, SMS/MMS engagement, and website behavior.

Birmingham, Al, Us

•Contributed to a seamless business restructuring process by producing internal and external documents featuring the new brand image, identity, and narrative; utilized Adobe Creative Cloud for content creation.•Transformed marketing analytics, such as open rate, click-through rate, and bounce rate data, into valuable insights that informed campaign development and led to favorable outcomes.•Collaborated with the Marketing Director to facilitate the successful execution of innovative marketing initiatives.

Dallas, Texas, Us

•Assessed and capitalized on opportunities to increase engagement and strengthen marketing outcomes by developing a nine-step marketing and communication plan with a focus on process optimization and data analysis.•Performed market segmentation analysis to prioritize leads based on company size, growth potential, and other factors.•Monitored the progress of marketing and communication plans across all leads via Zoho CRM.KEY ACHIEVEMENTS•Headed lead generation efforts, successfully leveraging Hoovers, LinkedIn, and other platforms to increase the list of potential clients by 1,000+, resulting in securing meetings with C-suite executives spanning CarMax, Home Depot, AutoZone, JCPenny, Sephora, and other high-value brands.

Atlanta, Ga, Us

•Coordinated tradeshow participation by leveraging creative marketing and project management expertise, including overseeing a minimum of three booths at Atlanta Apparel Market six times per year and Coterie in NYC biannually.•Prioritized the delivery of exceptional customer service while overseeing three key accounts, including the highest-grossing account in the Southeastern territory.•Gained a deep understanding of client needs in order to provide guidance on product selection.•Mitigated the risk of territory conflicts/overlaps, identified opportunities, and monitored performance by analyzing YTD sales data using Microsoft Office and Sales Logic.KEY ACHIEVEMENTS•Grew sales to $3M+ across all three accounts, culminating in client satisfaction and revenue generation.•Generated a 102% increase in sales in 2015, earning recognition for exceeding expectations.

Davenport, Iowa, Us

• Met all hourly/daily/monthly sales quotas while providing excellent customer service resulting in promotion to a higher volume department within the first 90 days of employment.• Exceeded all required sales and credit goals (often 200% over target goal).• Consistently ranked a top three sales associate within department.• Established, maintained, and actively communicated with department clientele.• Processed and facilitated sales to customers via multi-channel in over 13 states.• Assisted Department Manager in visual planning and merchandising.

•Learned the wholesale and retail perspective of the fashion industry in order to implement effectively.•Worked in headquarters and in the store along principal company executives.•Achieved all sales goals throughout internship.• Brand representative at holiday markets and “pop-and-shop” tables to learn better ways to communicate with customers.•Maintained reception area with focus on customer service while associates were at market with concentration on customer satisfaction and corporate vendor relations.

Master Of Business Administration (M.B.A.), Business, Management, Marketing, And Related Support Services

Bachelor Of Science, Apparel Merchandising, Design And Production Management; Apparel Merchandising