Olivia Chen, Chief Executive Officer, has led the company’s expansion in industrial. life science and service market research throughout the Asia Pacific region, especially in Greater China. She is highly analytical thinker with demonstrated ability to transform client a market data into actionable recommendations. She was mainly involved in business-to-business research especially in manufacturing and marketing of various industrial products. She has full of experience and specialized in consultation in brand equity development, positioning and brand strategy, competitor analysis, market assessment, new business opportunity, industry trend analysis and strategic recommendations to MNCs, government agencies, and local company groups. Olivia has been honoured to give the Keynote Speech at Siemen’s regional conference for its Asian users, where she spoke on ‘The Impact of New Environmental Policies on Process Industries in ASEAN’ in Thailand.Olivia has worked in health care sector and led over 50 cancer related projects. Her experience also includes moderating physician panels and focus group discussions. She has engaged as a market consultant in high-medical tech equipment new product launch market potential to attract investors and venture capital for the major leading domestic research centers and hospitals. She was also appointed as an advisor of National Taiwan University Spark Program.Prior to joining APR, Olivia was a senior marketing executive in L’Oreal where she was responsible for marketing, promotion, customer service program and communication. She worked closely with cross function team to drive business growth.Olivia thus has very strong awareness and understanding of consumer purchasing behaviors and the key decision-making process.