Olivia Colquhoun Email & Phone Number

-Responsible for the marketing of 3 major hospitality venues in Newcastle - 3SIXTY, Purple Peacock & Bar52-Partook in brand development & concept creation of the newly imagined Purple Peacock & 3SIXTY. Provided impactful research-backed ideas to maximise the companies investments & support wider business growth-Worked alongside the creative team to develop the venue's branding & tone of voice-Created & executed marketing strategies & launch schedules to implement new concepts-Built brand awareness for 3SIXTY throughout the city to create a renowned reputation with the desired clientele & increase the venues exclusivity & luxury appeal-Focused strongly on changing the public perception of the Purple Peacock within Newcastle; through cementing a strong brand identity, implementing broad & targeted social campaigns, & gaining heavy coverage from the local press-Adapted/developed marketing strategies post-launch on a monthly basis based on analytics & customer behaviour-Analysed statistics & KPI progress against forecast & provided management with a simplified meaningful monthly report-Managed communication between key business stakeholders, including the venue managers, creative team, social media agency & company directors, to ensure the smooth running of the venues marketing activities & relaunch schedule-Conducted AB testing with email marketing & social ads to implement a successful email & ad campaign-Regularly conducted competitor analysis through website, social & press investigation to provide insight & influence to future plans & developments-Planned & managed social content on Hootsuite while the company was between social media agencies-Conducted fortnightly content reviews & data analysis on venue websites & social media channels-Worked alongside the business development manager to plan & implement an improved customer journey; by streamlining & optimising the booking process from marketing material through to post dining communication

Digital Marketing Developed an in-depth strategy to integrate topical marketing into Hays Travel’s SM platforms whilst adhering to the company’s brand & valuesPlanned & implemented the social media content calendar Developed SM campaigns which were presented to & approved by the Head of Marketing & CEOReviewed SM analytics to advise on future content & gain an understanding on the current audienceConducted a deep dive analyse into the careers website & proposed detailed developments to increase application numbers & ensure information positively influenced applicant’sPress OfficeCreated & presented an interactive training presentation to 700 managers at The Hays Annual Conference in TurkeyCreated & presented a PR proposal to build brand awareness in new territories following the acquisition of the Thomas Cook retail portfolio Coordinated & liaised with the production team & HT staff to plan the filming of The One ShowFirst point of contact for journalists following the collapse of TCOrganised & coordinated interviews for the CEO with major news outlets, ensuring the correct topics were covered & relevant statistics were relayed Took ownership of PR for branches in the Midlands & North of England & developed a plan to overcome the regional issues that new areas were facingWrote press releases & statements for the CEOPayrollWorked to strict deadlines to ensure all data was correct & ready for salary paymentsInvestigated & resolved employees’ pay queries in a timely mannerInterpreted data across multiple pay reports to find & correct errorsData reconciliation for pay reportsCustomer Service SupportResponded to a variety of queries via phone, email & live chat in an effective & timely manner, ensuring excellent customer service at all timesSupported staff with any personal issues during the lockdown period & provided advice on strategies for working in this new environmentOtherFinalist for S1jobs ‘Best Recruitment Campaign’ award application

Teesside

Responsibilities include:Using own judgement when issues arise, such as last-minute changes in events and staff shortages.High level of customer service developed working behind the bar in the clubhouse, serving both regulars and new guests.Problem-solving skills advanced from ordering change, drinks and bar snacks, to ensure that all events and golf tournaments are covered for the upcoming week.Cashing up till and ensuring that all finances add up.Delegate jobs and support staff throughout the shift.Provide management with a handover after each shift.Training new staff and allocating shadows.Dealing with complaints from customers and staff in a professional manner.Managing multiple events at one time, meaning the ability to multitask, manage time and prioritise effectively is critical.

Teesside

Responsibilities include:Working in a team of up to 30 staff across multiple departments serving up to 150 guests, meaning communication is hugely important.Working to tight deadlines to set up weddings, christenings and golf days, to the guest’s requirements.High level of customer service skills developed working behind the bar in the club house, serving regulars and new guests.Strong cash handling skills and understanding of card payments.

Newcastle Upon Tyne, United Kingdom

Marketing Creating and distributing marketing content through social media platforms and to relevant contacts. Helping to create a social media plan, run platforms and analyse analytics on Hootsuite. Project management/events managementWorking in a team as well as leading a team to plan and run fundraising events.Led the organising and recruiting for the Great North Run, the charities most profitable event. Ensured that targets were not only met but exceeded.Created and presented presentations to potential fundraisers. Managing the eBay store and developing a process for undertaking clothing drives to ensure stable stock levels.HR and RecruitmentAdapting job descriptions for CEO and student placement positions and distributed to relevant places e.g. indeed and university career portals.Shortlisting applicants and helping management to conduct interviews. Providing 12 hours of one to one training and creating an in-depth handover for the new placement student.Recruiting and managing volunteers.FinanceWriting bids to fund projects.Ensuring all sponsorship and gift aid information was input correctly into the database. Responsible for banking large quantities of fundraising money in the form of cash and cheques.

Sunderland, United Kingdom

Responsibilities included:Serving customers quickly and efficiently, whilst giving them enough attention and high customer service.Handling cashExplaining the price guaranteeTemporary Christmas position

Responsibilities included:Providing silver service to the hundreds of guests we had each week. Setting up within a time constraint.Helping to run private functions.Taking orders and bookings.Upselling products and offers to suitable customers. Making drinks and running food.