Responsible for developing and delivering all Marketing activities in the UK. Also, development of a clear brand strategy to grow the brand, with both professionals and consumers, as well as drive sales. • Brand strategy development to grow profile within the UK in a very competitive market• Marketing planning, including setting budgets and management of execution; ensuring a clear plan is developed and executed that helps the brand strategy and also drive sales• Leadership of Marketing Team - providing direction and assisting with personal development• Member of Management Team

Working in a cross functional matrix to set up and create a strategy for “New Energies” (renewable technologies and alternative fuels) for Flogas in the UK.• Working with all areas of the business, including sales, technical, finance and legal• Integrating the 3 acquired businesses into Flogas whilst ensuring their brand reputations and integrities are maintained• Guiding the strategy on how to position Flogas (and its sister company, Certas, and parent company DCC) in a more diverse market of renewable energies

Responsible for developing and delivering all Marketing activities in the UK. Also, development of a clear brand strategy to grow the brand, with both professionals and consumers, as well as drive sales. • Brand strategy development to grow profile within the UK in a very competitive market• Marketing planning, including setting budgets and management of execution; ensuring a clear plan is developed and executed that helps the brand strategy and also drive sales• Leadership of Marketing Team - providing direction and assisting with personal development• Member of Management Team

Responsible for developing and delivering annual Marketing plans to drive sales, awareness and improve perceptions of our brands within the B2C channel, with a particular focus on developing and delivering all elements of the retail and etail strategy – important growth drivers and new markets for the business. • Leadership of a cross functional team to develop and implement a development strategy for Ideal Standard’s retail channel • Brand strategy development within the retail and etail channels• Development of the business’s online Marketing strategy, including; management of onboarding new retailers and etailers (including B&Q, Screwfix, Victoria Plum and Amazon) and development of a joint marketing plans and an ongoing online traffic driving campaign to create brand awareness and drive consumers through to partner sites • Leading the team responsible for delivering Marketing tools for the retail channel, including; new brochure, updated website, retailer onboarding items, POS, PR, social media and events.• Team management

• Developing a business strategy for the Trade and Showroom Channel to achieve growth• Developing and managing a £250k trade campaign targeting installers and independent merchants to promote the new brassware range and re-establish the brand as part of their relevant set when recommending products to customers. Including a national radio campaign, trade advertising and a 130 venue UK-wide experiential tour of independent merchant trade counters • Brand activities such as managing the Armitage Shanks brand’s 200th year celebration event at Birmingham Town Hall and developing a communications plan and activities for “200 years and beyond”. Also, managing a research project into the brand literature for Ideal Standard to ensure continued relevance in the market• Providing marketing support for the Trade sales team – literature, POS and OTC promotional calendar• Team Management

• Developed and activated marketing plans, including coordination of new business generating open days at the group’s 58 nurseries around the country• Redeveloped company’s website • Rebranded flagship nursery in Fulham• Team management

• Developed and ensured implementation of strategy for marketing for the Centres and the Training Division • Ensured all training material and marketing messages delivered to Installers within the Centres was consistent with brand message• Successfully restructured and refocused the Customer Experience team following a business strategy change • Managed the redesign of the interiors of each of the Centres to align with new business strategy• Developed new blended learning concept• Set and reported on KPIs on Centre usage and footfall – resulting in YoY Centre Days increased by 120% and Attendees by 155% vs YTD 2015• Team management

• Developed and implemented brand strategy in the UK for Vaillant brand (named as a “Superbrand” 2 years consecutive years)• Delivered a £1.5m Through The Line consumer campaign for Vaillant consisting of TV, OOH, online, Radio and press, was used as best practice within the Group and implemented globally.• Developed and implemented a completely new, industry leading, loyalty scheme for installers• Worked closely with the Sales Director to ensure marketing strategy meets with the commercial strategy for the business• Successful launch of Vaillant's range of commercial boilers, resulting in a significant increase in market share in 2013• Appointed and managed the relationships with all the brand's agencies• Team management

• Strategic client development; researching clients’ markets, anticipating client needs & developing the account accordingly, including management and presentation of tenders and pitches.• New business development; identifying potential clients, managing the pitch process and presenting to the clients• Setting and overseeing budgets to ensure optimum profitability of the accounts are achieved.• Taking client briefs and translating into creative brief for studio/relevant account team.• Management of complex projects using multiple teams.• Generating project schedules for clients and ensuring progress is accurately tracked and the project is delivered on time and to budget.• Successful development of Mars account, as part of a core team, to become the biggest account within Linney Design, including developing the Food (Dolmio and Uncle Ben’s) and Horsecare (Spillers) parts of the account • Management of interior design, conference & events, digital, internal communication, packaging, video and print projects for all clients

Freelance Marketing and Communications consultant specialising in helping small business and start ups achieve growth

• Taking client briefs and translating into agency creative brief, ensuring all elements completed in full. Collating any additional information required and briefing the studio and/or relevant teams.• Generating project schedules for clients and ensuring project delivered on time and to budget.• Costing projects; providing clients with accurate estimates and final invoices. Ensuring optimum profitability of all projects achieved.• Liaising with clients; attending pitch meetings, first step meetings, providing WIP reports to clients and attending post project debriefing meetings. Also day to day liaison with clients for on-going projects.• Project managing packaging, digital, exhibition, video, print and brand ambassador projects

• Setting and managing of annual marketing plan and budget and development of entire marketing strategy for the contract vehicle leasing division incorporating three individual brands; Pendragon Contracts, Bramall Contracts and Vardy Contract Motoring.• Overall responsibility for all marketing, Public Relations and internal communications within the division and the entire group, on behalf of the division.• Development of ancillary products including implementation and promotion via direct marketing and launch events.• Organising all corporate entertainment, from small conferences, to large scale corporate hospitality.• Planning and implementation strategic advertising and direct mail campaigns, copywriting and project managing design of these and all company literature. • Purchase and management of all sales and marketing data.• Training team members on use of Point of Sale and promotion techniques.• Collation and interpretation of all MI – customer satisfaction surveys (independent and in-house) and pricing (independent)• Participation in the “leadership team” of the division; making day to day decisions that affect the running of the business.• Successful rebrand of the business - company taken from having no brand awareness to being recognised as one of the leading leasing companies in the industry.• Successfully implementation and promotion of several new products

Event Manager - The Grosvenor House Art & Antiques FairSales & Marketing co-ordinator - Le Meridien Grosvenor HouseBusiness Development Manager - Le Meridien Waldorf