Olivia Evans Email & Phone Number

London, Gb

Working with a range of Consumer Goods clients up to C-Suite level, using data and insight-led approach on projects including:- Mapping customer journeys and required activations across multiple consumer segments and product categories- Creating numerous management board decks for C-Suite clients- Industry and competitor analysis to identify priority areas and roadmaps for transformation- Market size calculation, triangulating data points and using bottom-up calculations to determine current and future market value - Competitor brand mapping to identify white space to inform brand positioning, M&A and NPD decisions- Innovation strategy development for fast-growing category, shaping 10 year product and innovation pipeline, applying predicted future consumer and technology trends- Operating model definition across Marketing, Technology and Customer Service functions including creating service catalogues, capability frameworks and interaction models based on best practice

Manchester, United Kingdom

Coventry, United Kingdom

Worked in CRM and Online Marketing for two automotive brands, Citroën and DS Automobiles. My role included working with two marketing agencies and the wider marketing department to create a seamless and personalised Customer Journey experience, as well as tactical direct mailings. Demonstrated my analytics skills when reporting on the success of marketing emails, distributing these reports to the senior management team. Implemented the use of Google Analytics in reports which led to gaining a deeper insight into the subsequent actions of email recipients, such as booking a test drive or requesting a brochure.Assisted the UK launch of the MyCitroën and MyDS smartphone applications. My role included adapting the apps for UK users and writing the Appstore descriptions. I resolved problems customers experienced with the apps and created a training document for Customer Care so that they could help customers more effectively.

London, United Kingdom

Interned at the charity for 3 months. Conducted an in-depth competitor analysis of similar charities and presented findings and recommendations to senior stakeholders in Brand.Created the seeding plan for two promotional videos featuring Unicef ambassadors the All Blacks and the England Football Team. Sourced relevant bloggers and sites to promote the video to ensure maximum exposure.Planned and wrote social media content for the Unicef UK Facebook and Twitter accounts.Used Adobe Design to create materials for branding and fundraising purposes.

Leeds, United Kingdom

Provided consulting advice to a struggling local cafe as part of the society's Consulting You project.Innovated and implemented a strategy to increase average spend and customer loyalty.

Bachelor Of Arts (Ba), Management With Marketing, 1St Class Honours

Awarded the Leeds University Business School 'Excellence' Scholarship, worth £6000. PASS (Peer Assisted Study Scheme) mentor, mentoring.

A Levels: Economics (A*), Biology (A*), Mathematics (A).

Awarded an academic scholarship and prize for academic achievement.