Strengthening a brand's positioning and desirabilityOver 20 years' experience in the world of luxury image and communications has enabled me to develop unique expertise in the creation and implementation of brand strategy at an international level. In a world where the battle for attention is raging, where authenticity and transparency are no longer incidental, our profession helps more than ever to make the difference.• Enhancing a company's uniqueness with authenticity and transparency • Developing brand stories and consistent image • Strengthening, structuring and making more visible a brand's commitments through a philanthropic tool• Building a 360° communications strategy at international level• Defining the media strategy: Earn, owned, paid• Managing multicultural and multidisciplinary teams• creating opportunities#brand #communication #image #branddirector #luxe #lifestyle # perfume# nichebrand# costemics#accessory #jewellery #brandcontent #corporatefoundation #brandvalues #management #director #headof #international #english #360strategy #brandstrategy #multidisciplinary #multicultural #creativity #art #artinstitution #history #cultural #hotelbusiness #culturalinstitution #philanthropy #sponsoring #mecenat #digitalmarketing #resultsoriented #socialnetworks #events #flexibility #tasteforchallenge