Olivia Harband Email & Phone Number

As an analyst I track the success of influencer marketing campaigns to gain a deep understanding of how to use Instagram, TikTok, and other social platforms to accomplish business objectives. I provide recommendations for campaign details based on campaign goals that are supported by vertical-specific data insights or past performance.Through custom dashboards, trend assessment, benchmarking, and more; I develop specialized reporting structures that are highlight accomplishments, and outstanding opportunities. I conduct strategic media planning with compelling creator assets that I optimize to tie back to top KPIs and drive impressive ROAS.

San Francisco Bay Area

As an associate analyst I manage the data reporting and paid promotion of influencer marketing campaigns for clients such as Marc Jacobs, Tiffany & Co., Meta Creative Shop, Intuit QuickBooks, Columbia Sportswear and many more. I build custom reports documenting the success of organic and paid influencer campaigns that establish data-backed insights as recommendations to support brand objectives. I plan and execute paid Meta and TikTok campaigns that promote influencer content to target relevant demographics and drive awareness, traffic, or conversion objectives.I’ve developed countless valuable skills, from data documentation to clear and concise campaign reporting. My curiosity about the social space is always growing thanks to the ever-evolving world of influencer marketing.

San Francisco Bay Area

During my second internship at Collectively, I spent my time learning the ropes of a new team; Analytics and Performance. I gathered experience building reports, dashboards, and deepening my knowledge of influencer marketing. I continued to grow my confidence and gained experience using measurement tools to be able to make strategic recommendations. On the day to day, I supported client requests, followed project roadmaps, assisted with reporting, and shadowed many brilliant team members to expand my knowledge and curiosity about the social space.

Executed a marketing strategy for a month-long virtual festival. Each weekend "The Hive Fest" hosted 3-4 virtual events to showcase the talents and wisdom of creatives all around the world. I drafted copy for 20+ social media posts, videos, and status updates to keep attendees engaged and connected over the lifespan of the project. My main focus was awareness marketing for our interpersonal networking events and career panels to other young entrepreneurs and creatives on our LinkedIn page.

Corvallis, Oregon Area

I drove the creative and editorial vision for a quarterly magazine publication. During my time as EIC, the club attendance doubled in size, had record-breaking attendance of 500+ people, established a new revenue stream worth over $5k, and was voted "Best On-Campus Club". Internally, I instructed 50+ creatives on media creation and hired students into roles. Lead weekly meetings, large scale launch events, and designed quarterly 50pg-80pg magazines using Adobe InDesign. On the digital front, I delegated daily social media strategy and blog updates to build and diversify our digital audience.

Corvallis, Oregon Area

I assisted the editor in chief in leading the DAMchic creative team by providing effective coaching and my responsibilities include updating our social posts 5X per week. I spearheaded a re-brand using data from engagement analytics and prioritizing cross-platform engagement. I also coordinated three marketing campaigns for launch events for Fall, Winter and Spring publication releases.

Corvallis, Oregon Area

As a photographer, I collaborated with DAMchic directors in understanding and building upon their creative vision. It involved communication, photography, studio lighting, editing and managing deadlines. This role made me more communicative, understanding and receptive to feedback, in a creative and professional setting.

San Francisco Bay Area

As a Brand Partnerships Intern at Collectively, I conducted research for suggesting creative concepts and talent recommendations. This experience blended practical planning aspects yet plays to the creative and dynamic facets of influencer marketing.

San Francisco Bay Area

During my time at Dopple, I researched warehouse improvement initiatives to advance operational efficiencies and increase revenue. I developed organization systems for wholesale financial reports to strengthen operational traceability. During sales peaks, I dealt with customer concerns and complaints quickly and effectively. Throughout the summer, I maintained and updated Shopify photo inventory system of 6000+ products.

Mill Valley, Ca

My roles in this position are to greet clients, straighten the merchandise, check in shipments, attend to clients, organize back stock, maintain size inventory and suggest pieces for the window. This company is focused on a positive customer experience, so attending to the customers needs, concerns and desires, while providing them with amazing pieces is my main job during the work day. This job requires me to maintain a knowledge of style, size, fit and color options, folding techniques, textiles, cleaning methods, company values, signature pieces and inventory numbers.

Sausalito, Ca

Sales role focused around sharing the brand identity, educating clients about gemstone cuts and karats, merchandising displays, updating inventory spreadsheets.

Corte Madera, California

The duties included in this job were assisting customers with locating items, styling and accessorizing. As well as, establishing strong, loyal customer relationships, conducting sales outreach to establish new clientele, organizing clothing and cleaning displays, merchandising department and cross-merchandising with appropriate areas as needed, maintaining floor stock and inventory, operating sales terminals including ship-to-store and online purchases and preforming sales transactions and using a mobile checkout device.

B.P. Corte Madera

Roles of a board member included, participating in group discussions about different components of the fashion industry and jobs in retail. While collaborating with the Brass Plum floor managers we executed projects that allowed us to practice soft assets. Some of these projects related to marketing strategies, knowing your target market and social media marketing, while others related to trend forecasting, color theory and textiles. These monthly meetings had an overarching theme of professionalism and Nordstrom's company values.