• Developed and executed merchandising strategies for the beer garden, creating visually appealing displays that showcased merchandise items, resulting in a 45% increase in merchandise sales year over year• Conducted market research and regularly analyzed sales data to identify current trends and customer preferences, adjusting product offerings accordingly to maximize sales potential• Worked with external vendors and manufacturers to oversee the production process, ensuring accurate execution of designs and maintaining product quality standards• Collaborated with cross-functional teams, including operations and marketing, to ensure alignment and consistency in brand messaging and merchandising efforts

• Planned and executed successful beer garden events, overseeing all aspects of event coordination, including vendor management, logistics, and budgeting• Implemented effective promotional campaigns on various social media platforms resulting in a 20% increase in event attendance and overall revenue

Communicated with prospects through self-created advertisements, and facilitated sales transactions online from order placement to delivery of product. Followed up with customers to ensure that needs were met.

Implemented leadership at multiple different locations by training and managing employees. Performed evaluations, managed inventory, handled accounting, payroll, scheduling and ordering resources. Ensured quality experiences for both employees and customers. Oversaw location improvement projects.