Olivia Hoff Email & Phone Number

Englewood, Colorado, Us

- Refreshed, modernized & created consistent brand standards, elements, messaging & complete redo of the digible.com website - As the first hire on the marketing team, I worked to build out the team’s goals, focuses and personnel then presented all that to the executive leadership team for review. This included one full-time employee, a several creative freelancers- Lead the implementation, strategies & execution of HubSpot CRM - Guided the team to execute campaigns effectively, fostering collaboration and innovation.- Created & executed monthly reporting that utilizes analytics to inform strategic decisions and optimize marketing efforts.- Lead & managed both exhibiting at industry events & Digible’s own in-person conference, called Digible Summit.- Establishing and nurturing partnerships with executive leadership team, customers, and influencers to enhance customer acquisition.

Working majority of my time to promote the Elias Game Plan App, an app that provides content for sports bettors & fantasy players. Customer acquisition is the main goal and I accomplish this through a multi-channel strategy that included: - Worked closely with a creative agency to build out creative and videos for many different needs and campaigns - Updates the creative directly in Photoshop according to different needs throughout organic social media, sizing in ads, updated content, etc. - Create campaign messaging and ad strategy for every sports season and events that happen throughout the seasons. - Upload every ad campaign, ad type, and ad group into Google Ads, Facebook & Instagram Ads, and Reddit Ads- Participated in podcast ads strategy & execution- Influencer marketing - Conducted keyword research through SEMRush, recommended content strategy, optimized content and performed trainings on SEO

Los Angeles, Ca, Us

At this position as marketing director for the digital marketing and website strategy team, I work closely with several different teams including our developers, graphic designers, content team and more to ensure consistency through all digital marketing channels. I provided forward-thinking ideas to build and maintain a strong company web presence. My activities include:- Build our digital marketing roadmap, set KPIs and report on them- Lead the redo and update of kornferry.com, a website comprised of 1,000+ pages, all the way from strategy, website design, development and launch. This included project managing, creating the strategy and goals of the site, building the site architecture, providing feedback on UX/UI, managing the team that gathered and created all new content, lead the team of developers and launched the new website within 9 months of starting. - Manage all digital marketing channels to ensure brand consistency- Measured ROI and prepare several hundreds of thousands dollar budget- Managed stakeholder involvement in developing specific campaigns to create and maintain high levels of customer interaction- Ongoing website projects and ideation for better user experience (UX) on the website- Oversaw and managed employee responsible for Adobe Analytics reporting, keyword research and SEO reporting- Created SEO training sessions for the content team and reviewed content for optimization on the website- Oversee our SEM and social media paid ads (Google Ads, LinkedIn, Facebook, etc.)- Liaise with demand gen team, content team, creative teams and business stakeholders to increase client satisfaction through cohesive strategies- Motivate digital marketing team to achieve goals- Monitor competition and provide ideas to stand out- Stay up-to-date with ongoing digital marketing tactics and research

Los Angeles, Ca, Us

Los Angeles, Ca, Us

Washington, Dc, Us

I assist the Executive Director and Chief Operations Officer, as well as other NAFSA management with the creation and delivery of thoughtful and engaging content to promote NAFSA across multiple channels including the internal website, social media, events (in-person and virtual), email campaigns and advertisements. My duties include:- Digitally delivering compelling content, messaging, and articles- Working with the NAFSA leadership team to propose and develop content for marketing and advertising campaigns to include broadcast, print, online, social media, events, etc.- Managing every aspect of the social media accounts (Facebook, Twitter, LinkedIn, etc)- Contributing to the development of webinars and other virtual events- Design of promotional brochures in Photoshop and InDesign - Contributing to the development of promotional products and materials, including print, digital, and special projects, such as the event booth and website redesign- Participating in the review and approval process for all marketing materials, including working with various stakeholders- Preparing monthly reports on activities and results of the marketing and advertising initiatives- Participating in outreach events, such as conferences

Alexandria, Va, Us

I am responsible for the development of website projects as well as the ongoing marketing and evolution of our client websites. Most importantly, I constantly foster communication and collaboration between clients and our team members – designers, developers, marketers, and technicians. - Coordinating and collaborating with clients to continuously optimize and evolve their online presence - Includes managing content and building websites through Wordpress, Google Analytics, SEO etc. - Coordinating and leading internal design, development and marketing teams on behalf of the client - Thinking strategically to proactively develop client marketing plans, websites, and apps - Create strategic plans (scope documents, budget plans, timelines, etc.) for client projects

Mclean, Va, Us

• Draft proactive pitches and conduct targeted media outreach• Coordinate and facilitate media interviews• Develop and maintain media relations with key trade publication reporters• Conduct event PR outreach to relevant media to secure event attendance and coverage • Coordinate client meetings and events• Work on multiple technology and cybersecurity client accounts• Develop analyst lists, schedule briefings and compile briefing sheets• Coordinate daily account activities including compiling extensive status and coverage reports, maintaining media lists, creating briefing materials, drafting award and speaking submissions, etc.• Draft press releases, media pitches and event alerts • Aggressively pitch news, product launches and thought leadership content to media targets • Monitor and track industry and competitor news coverage and trends to identify rapid-response opportunities• Regularly update and monitor social media outlets including Twitter, Facebook and LinkedIn

Monona, Wi, Us

Drafted news releases, media kit materials and other written communications. Coordinate RSS publishing and online newsroom postings.Information Management: Maintained proprietary database and lists of education media, bloggers, prospects, vendors and other associates, as well as awards programs. Developed target lists of media and bloggers.Account Coordination: Created client deliverables such as online newsroom content, media training materials and other background documents. Participated in client planning calls and compile call summaries. Assisted in identifying story opportunities, creating pitch grids, and drafting media communications. Supported Account Executives.Served as a Community Manager by drafting and posting client and company news for CB&A Twitter and Facebook pages and other social media channels.