- Make the annual PR plan according to the marketing calendar including consumer insight analysis, campaign creation, crosses brand cooperation, budget estimation and ROI estimation.

Intergrative marketing management1. Responsible for project management including brief understanding, prepare the proposal, presentation and follow up( including SEM, SEO and social media, EC);2. Research consumer insight according to brand assets and apply to plan;3. Internal brian storming to discuss how to creative the idea, strategy and execution;4. Communication with media or vendor about the plan;5. Client communication and relationship maintain;• The key client, ValentinoIntegrative digital platform, including search and social media;1) Social media, responsible for social strategy for every year, regular post every month and create H5 pages by special campaign when the new product or collection launch2) For special campaign, my role is communication with client to understand the brief details and internal discussion or brain storming with team to make the plan3) Moment ads, KOL cooperation, CRM set up and regular maintenance on social media4) Search, make the SEM plan according to marketing calendar, set up brand zone and PPC plan5) SEO part, prepare the EPR release on 3rd party focus on hot key words from SEM part, monitoring fake information on search engine and website optimization (loading speed, website tags)6) Data analysis, integrate with search, social media and luxury brand trend to analysis and update the marketing.Team management1. Starting up the account team;2. Set up the team structure and recruit team members;3. Make the plan for team management ;

merger with DarwinMarketing

Responsibility and role,- Media planning for the project.- Content creation for social media and regular maintenance.- ECommerce starting up and retainer.- Special campaign planning and execution.- Keep the relationship with clients.- New project presentation and management.

Main client, PepsiCo;Project, PepsiCo & TaobaoResponsibility and role on project,- Cooperate with other agencies to complete the projects by every month and quarter.- Content creation.- Campaign planning and execution.- Quality control for the projects.- Client communication.

Responsibility and role on project,- Client communication, as the key contact window for a project, and coordinate internal and 3rd party resources to complete the project successfully.- Focus on social media, search, media buy and website setup.- Support Account Manager to complete the pitch deck and consumer insight research in advance.- Follow up the timeline, quotation and project status for each project.