Olivia Immesi Email & Phone Number

London, Gb

London, Gb

London, England, Gb

● Develop and embed strategic business plans to reposition the premier hotel and members club, with a turnover of £16 million- 120 bedrooms 5 restaurants and bars, 24-hour gym and spa ● Develop and manage a high performing team of 10 Department Directors and 15 Managers, continuously raising the bar and managed performance using best performance tools ● Direct responsibility for the entire sales and marketing of the hotel to develop and implement the strategies to re-position the hotel in the market place. Reinvigorate our brand values and target audience to engage a new customer base.● Appoint and oversee our Digital agency and multiple PR agencies in the UK, US and EU - driving brand awareness, amplification of our offering, programming schedule and key partnerships ● Monitor the running of the hotel and ensuring adherence to strict quality requirements and all aspects of management to maximise profit margins and improve customer satisfaction ● Improve service delivery through the introduction of efficient operational processes and communication within the operational team● Accountable for the recruitment, training and direct management of personnel, maximise productivity through ongoing performance monitoring and review● Execute HR policies and Staff retention strategies to improve communication and reduce team turn over - absence monitoring and reduction; staff 1-2-1s and appraisals system, implement PDP to enhance staff productivity● Analyse all financial revenues and costs to drive improvements in gross profit ● Undertake expenditure management duties to ensure costs are controlled in line with operational budgets and targets

New York, New York, Us

● Direct management for a £24 million operation, with management for the Hotel Executive team and overall hotel targets to deliver an excellent Guest experience● Demonstrable knowledge of a multi-faceted business operation, identified opportunities to drive revenue in a saturated market while also controlling costs to drive profitability● Continued to hold full responsibility of the sales and marketing budget, handle all sales, marketing, PR, advertising and event budgeting, ensured top quality was delivered while consistently coming in under budget● Revenue analysis of all market segments and conditions and respond with up to the minute selling strategies for each market segment to maximise revenue● Elevated guest experience and satisfaction using several tools and new software in the market place to increase guest communication● Promoted and implemented strategy and operational models to deliver high and consistent performance levels to enhance revenue● Performed competitive benchmark studies and followed market trends● Analysed overall monthly hotel performance and provide summary report with recommendations to improve long term strategies● Regularly analyse workload and team productivity to plan resources to ensure efficient departmental delivery● Accountable for the management and training of 10 Department Head and 15 Managers, through motivational and analytical techniques

New York, New York, Us

● Headhunted to develop and implement sales and marketing strategies to launch the first Ace Hotel in Europe● Collaborated with senior management within the company, and stakeholders to advise of brand messaging● Held full responsibility of over £1 million sales and marketing budget, handle all sales, marketing, PR, advertising and event budgeting, ensured top quality was delivered while consistently coming in under budget● Created original and persuasive copy whilst delivering art direction for the development of the website, media releases, digital materials, and presentations to launch the brand ● Gained robust insights by conducting domestic and international consumer and market research with the aim of developing comprehensive strategies to position the product, pricing and marketing strategies to achieve targeted sales growth, while maintaining corporate and brand integrity ● Established and built successful partnerships with vendors, event management companies, and production services companies● Increased annual total sales every year since the hotel opened, increasing the annual sales by over 10% in 2014, growing from 22 million to 25 million in 2015● Analysis of market conditions and respond with up to the minute selling strategies for each market segment to maximise revenue● Aligning the hotel with the correct partners and customers –introducing the brand to companies with a natural affinity for the hotel and holding rate negotiations with senior procurement personnel to drive revenue into all areas of the hotel● Led a team of 10 sales and marketing managers

Waterloo, England, Gb

● Developed and implement sales and marketing strategies to launch the first Hoxton hotel ● Forged great relationships with all of the senior management team, owner and stakeholders to advise of brand positioning and target customers● Expanded all business market segments, corporate, group, consortia and direct by sourcing new partners and maintained effective business relationships in a highly competitive market to drive revenue ● Increased annual total sales every year since the hotel opened, increasing the annual sales every year from conception● Aligning the hotel with the correct partners and customers –introducing the brand to companies with a natural affinity for the hotel and holding rate negotiations with senior procurement personnel to drive revenue into all areas of the hotel● Revenue analysis of all market segments and conditions and respond with up to the minute selling strategies for each market segment to maximise revenue● Accountable for sales and marketing budget, all marketing, PR, advertising, ensured top quality was delivered while consistently coming in under budget● Implemented and developed the full event sales and operational offering, aligning with the correct partners and customer base, developing comprehensive strategies to position the product, pricing and marketing strategies to achieve targeted sales growth● Appointed and managed the digital team to build and implement the digital strategy, formulate and deliver high profile and successful marketing campaigns● Experience using a variety of technical, design, and analytical tools that increase lead engagement and conversion● Wrote original and persuasive copy whilst delivering art direction for development of website, media releases, digital materials, and presentations to launch the brand ● Led a team of 7 sales, marketing and revenue managers

London, Gb