- Drive growth and sales across multiple paid (Meta (FB/IG), Google, Bing, TikTok, etc.) and organic (SEO) channels for Proclaim Health, Getaway House, Give Legacy, ALT, Ka’Chava, CALI Flooring and Fora Travel- Collaborate with senior leadership to strategize, manage, and execute seven-figure, paid media budgets in order to maximize growth efficiently- Develop and own daily, weekly, and monthly performance dashboards and presentations that evaluate key performance indicators (KPIs)- Present and communicate reports, key findings, and potential opportunities based on data-driven analysis to clients, stakeholders, and board members- Research, source, and manage creative marketing assets for paid campaigns by briefing in creatives and copy that drive efficient campaign performance and increased return on investment (ROIs)- Lead tests that improve digital conversion rates through A/B and multivariate testing across creatives, landing pages and copy- Conducted analysis and QA tests on site experiences and full funnel journeys to maximize conversion and improve performance

- Own the day-to-day performance including promotion, new product launches, design updates, building new features/content, and customer service- Prioritize implementing strategies and projects to maximize business performance and accelerate sales growth- Monitor product category performance to identify areas with opportunity for growth- Plan and secure inventory from international vendors to support monthly revenue targets- Lead all design assets including guidelines, logo, photography, marketing, packaging, etc- Buy and monitor performance for all digital ads (i.e. FB/IG, Snapchat, Pinterest, TikTok, Google)- Respond daily to all customer service inquiries while also packing and shipping orders to ensure speedy delivery

- Drive global sales growth across skincare, makeup, and fragrance categories on clinique.com and retailer sites by developing and sharing best practices and global playbooks to regions and affiliates- Create robust online activation guides and launch kits for new product launches and commercial innovations- Partner closely with global product marketing and consumer marketing teams to translate product concepts into meaningful consumer-centric campaigns- Focus on hero business acceleration by briefing in best-in-class assets and optimizing future product launches by incorporating regional insights and feedback into the campaign planning process- Create, maintain and manage documents that are referenced across multiple channels that pertain to campaign planning, timelines, and asset tracking

- Work seamlessly across organizational structures, partnering with Ecommerce, Marketing, Product, Business leadership and 3rd party agencies to develop solutions to promote quality traffic and optimize conversions on site- Lead site QA testing to improve site speed performance and error-free content is loaded on-site- Design and help implement site mockups to improve user experience (i.e. add to cart page, home page, product description page, etc.)- Own digital creative assets for new product launches, promotions, marketing, homepage, landing pages, etc.- Drive and optimize site merchandising for product launches, key campaigns, and ongoing category management- Track changes in product assortment and ensure changes are reflected during site preparations- Provide input on new technologies to determine if they add value to the customer journey

- Built site using Squarespace to create an online experience for Dabo Eyewear customers- Managed their Google Business page to update their customers on the most accurate business hours, services and information for customers- Provided competitive market research of online growth potential in the eyewear industry for possible business expansion and investment

- Ran simulations for multiple antennas over a wide range of frequencies in order to measure the voltage response of the overall antenna along with other measurements.- Designed and assembled radio frequency circuit boards that were used as a base board for antenna disks that receives signals for hydrogen intensity mapping and real-time analysis.- Ran simulations for a satellite that intended to receive signals from the dark side of the moon.- Assisted in constructing a 12-foot annealing oven for treating aluminum in order to construct a rib that was used as a template for an array of satellite dishes that will be used to detect fast radio bursts.