Olivia Lawson Email and Phone Number

• Manage projects that drive outbound sales such as upselling to current clients. • Enhance, develop and implement sales processes for the sales team to streamline their performance and optimize their collaboration with other departments.• Ensure BDMs are on track with delivering the KPIs defined for sales streams by the business, and track BDM’s activities to ensure they follow the existing sales flow.• Create and manage automation tools, such as HubSpot (CRM) to increase sales process efficiency.• Create, enhance and implement automation workflows in HubSpot to increase efficiency of the sales team and sales generating activities (including marketing), as well as ensure transparency of data and accuracy of reporting.• Perform weekly reviews of deals to identify overdue tasks, deals lacking planned activities, and deals missing relevant status updates.• Analyze the weekly activities dashboard to evaluate BDMs’ performance, including assessing the number of completed calls and adherence to required activities.• Collaborate with CMO to ensure transparency of data between marketing and sales departments, as well as to track the efficiency of marketing channels in driving sales.

• Successfully launched six new products to market, achieving a 50% reduction in the average time to launch, and ensured 100% compliance with business requirements, timelines, and budget constraints for all projects.• Developed comprehensive project plans and timelines for multiple overlapping projects, driving efficient project execution and achieving a 95% adherence to project milestones. Additionally drafted detailed launch plans annually, aligning them with long-term portfolio and business objectives.• Monitored, tracked, and provided regular project progress reports, resulting in 100% stakeholder satisfaction.• Conducted in-depth assessments of product success criteria and launch outcomes, gathering valuable user and team feedback to identify future improvement opportunities.• Maintained comprehensive product and process documentation to ensure knowledge continuity.• Developed creative marketing assets such as web pages, informational PDFs, email campaigns, contact forms, and CRM automation. Developed unique selling propositions (USPs) for new products for marketing and sales campaigns, and conducted training sessions leading to a 95% adoption rate of new products within the organization.

• Led a high-performing team of two senior and one junior sales operation managers, fostering their professional growth through personalized development plans, resulting in a 25% improvement in team productivity and employee satisfaction.• Oversaw all CRM and sales operations functions in Hubspot and other integrated tools including marketing and sales funnels, creating and troubleshooting workflows, creation of marketing and sales emails, and tool integrations. • Designed and implemented scalable cross-functional processes and workflows, leading to a 40% increase in sales and marketing operations efficiency, reducing operational costs by 20%, and improving overall performance metrics.• Managed the marketing and sales go-to-market activities involved with launching new products, implementing processes that increased department efficiency.

• Designed, developed and implemented scalable cross-functional processes and workflows for improving sales efficiency and performance.• Created comprehensive documentation on all CRM and sales operations processes, onboarding procedures, and best practices, leading to a 90% reduction in onboarding time for new team members.• Successfully navigated CRM migrations and third-party tool integrations.• Managed multiple CRM functions in HubSpot and integrated tools, including marketing and sales funnels, workflows, and email creation. This led to a 25% reduction in workflow errors and a 20% improvement in overall CRM performance.• Crafted monthly email campaigns for sales qualified leads with an average open rate of 25-30%.• Increased the number of monthly sales qualified leads by 55-60% on average.• Increased number of monthly meetings with new prospects for sales reps by 50% on average.• Increased monthly sales by 40% on average.

• Supported client off-boarding, after sales customer care, and managing customer experience from managing payments to technical troubleshooting.• Content marketing creation on social media for lead generation including copywriting, SEO, email marketing, and web traffic analytics.• Cultivated inbound traffic, directed outbound call initiatives to develop new clients, as well as supported existing clients.• Performed after sales, customer and technical support, account management and marketing.• Utilized CRMs like Base, Close.io, and iComplete in addition to performing demo appointments leading to global sales.

• Outbound and inbound sales selling products such as UnitApp and T-Dispatch which are white label apps for health and travel