As an online Promotions Consultant for EMI Records (Under the UMG umbrella) I advise, strategise and source exciting and innovative online opportunities to promote their artist across the digital space.

Creative Ideation, Brand Development, and Executively producing all Dimz Inc Productions from 'Chicken Shop Date' to 'Amelia's Cooking Show'.

Commissioning content and music videos for our varied roster, thereby understanding the demand for not only different styles of videos, but for alternative audiences of a variety of genres. Working independently across a large roster shared between myself and The Head of Video at the label, we individually oversee, coordinate, manage, execute and executively produce video/content shoots from conception until delivery.From commissioning the best team possible for the project, to… Show more Commissioning content and music videos for our varied roster, thereby understanding the demand for not only different styles of videos, but for alternative audiences of a variety of genres. Working independently across a large roster shared between myself and The Head of Video at the label, we individually oversee, coordinate, manage, execute and executively produce video/content shoots from conception until delivery.From commissioning the best team possible for the project, to understanding trends and pop culture, this role is extremely diverse with much emphasis on managing communications across internal/externals/high profile artists/ management and so forth. Ideation is a large part of my role, creating and pitching bespoke content that works for individual artists and their campaigns, bridging the gap between marketing, content and activation.Dealing with a range of budgets, organisation and being able to work under pressure with tight deadlines and extreme requests, writing innovative briefs, building a network of production companies/directors/designers, mediating between artist and label expectations, attending all shoots, meetings and creative brainstorms, bridging the gap between the marketing campaign and creative asset outputs from online bespoke content to the Official Music Video. Part of my individual role that I have incorporated is the ideation and pitching of bespoke content ideas for artists from series with YT, to viral moments on socials. Commissioning is a tonne of problem solving and innovation, so it is something I utterly love as it is a blend of all my skills and personal attributes. Show less

The Butterfly Effect is all in the name, a show that dedicates itself to the power and influence of music from across the pond to our own evolving Rap scene in the UK. Focusing on Hip Hop, Rap, Drill and Grime, I wanted a show that left listeners wanting more, showing how each movement and moment in music matters just like a butterflies flutter can cause a hurricane, the power of music can cause a tidal wave of emotions, interest, and inspiration.Each week I carefully curate a tracklist… Show more The Butterfly Effect is all in the name, a show that dedicates itself to the power and influence of music from across the pond to our own evolving Rap scene in the UK. Focusing on Hip Hop, Rap, Drill and Grime, I wanted a show that left listeners wanting more, showing how each movement and moment in music matters just like a butterflies flutter can cause a hurricane, the power of music can cause a tidal wave of emotions, interest, and inspiration.Each week I carefully curate a tracklist blending the new sounds of fresh releases with the big boy hype tunes we all need in our lives on a Saturday morning! Of course, hosted by myself there is a tonne of sarcasm and chat to bring the balance of sick music and some laughs. With a focus on the artist behind the music, interviews are a huge part of accentuating the ethos of TBE. In the future, I want to keep building TBE as a platform for fans of the music I play to have a chance to learn more about the artists I showcase, while also becoming a community space for likeminded music lovers. Instagram: @liv.west Show less