Olivia Logan Email & Phone Number

Denver, Co, Us

Propelled cross-portfolio market intelligence into a strategic organizational function through active analysis of market conditions, identification of actionable insights and delivery of multi-faceted communications which inform company strategy, drive roadmap decisions and support GTM Matured best-in-class analyst relations program, securing inclusion in more than 25 market reports across 5 primary firms including multi-year award recognition and “Leader” status in key market categories while initiating analyst relationships in support of emerging category opportunities and research focus areas culminating in coverage within 4 net new reports Established targeted sales enablement and development of market intelligence resources to enhance sales initiatives and contribute to customer growth and retention, with sales personnel noting market intelligence training as “impactful, comprehensive and a significant value-add”

Established strategic analyst relations program, inclusive of extensive research, proactive outreach and relationship development, producing growth in analyst interaction and engagement by 7x and report coverage by 6x in first 12 months - including new market category and firm representationDeveloped market and competitive intelligence program, delivering over 100 pieces of content and communications to executive, product, marketing and sales stakeholders, and supporting 40+ deals

Virtual

Developed and implemented strategic plan for employee communications, delivering over 200 global, regional and local communications over a 10 month period and improving employee engagementSignificantly increased quality and quantity of external communications and content, establishing global brand voice, driving consistency and improving corporate brand awareness

Responsible for global analyst and influencer relations, public relations, executive communications and international marketing for $1.5B customer experience technology and services company.Performance Highlights:- Through ongoing engagement, proactive RFI response and identification of new category opportunities, increased analyst coverage across major firms by 15%- Developed and implemented strategic plan for submission development and improved win rate for global awards and recognition, with 32% increase in award wins- Increased global press release and regional media alert volume by 63%, driving 12% increase in earned media coverage

Greater Denver Area

Managed a team of 6, focused on 3 key areas of marketing:Customer MarketingImproved customer communication engagement rates through strategic development of communications plan and introduction of customer-focused regional newsletter - current results include growing open rates and CTR 66% and 173% above established goals, respectively. Increased customer loyalty through proactive identification of appropriate opportunities to share success of key customers - current results include increases in confirming customer speaking engagements (60% above goal,) collaborative development of success story videos and case studies (93% above goal,) award submission development (33% above goal) and addition of more than 20 new customers in elite peer reference program.Research and AnalysisOversight of research-based internal business development and sales support activities, inclusive of competitive insights, win/loss analysis and both primary and secondary research initiatives - current results include 16% program growth YTD.Partnerships and Services MarketingManaged strategic planning and collaborative process development to gain internal alignment around partnerships and services go-to-market messaging while simultaneously managing enablement and education around services and partnership offers – current results include oversight of 50+ new internal and external assets supporting these areas of focus.

Amplified company thought leadership position in market through creation, delivery and evangelism of core messaging around topic of Integrated Marketing Management through a variety of channels including product demonstrations, speaking engagements, presentations, social media, customer success content and solution roadmaps. Improved field enablement activities and increased internal knowledge of company products, services and customer success through creation and management of cross-departmental council responsible for product content strategy and execution. This enabled a consistent voice and tone in use of core messaging and positioning for teams including Product Marketing, Product Management, Demand Generation, Sales, Content Marketing, Customer Success and Corporate Marketing teams.

Devised and managed quarterly and annual strategic integrated marketing campaigns aligned to corporate go-to-market strategy, generating new business opportunities and increasing brand position as thought leader in data-driven marketing.

Increased business line visibility while supporting growth of market position through development and execution of numerous integrated marketing campaigns for multiple company brands simultaneously aimed at driving lead generation and building brand awareness across channels. Managed annual user's conference, inclusive of 500+ attendees and 15 corporate sponsors, with responsibility for all key messaging and conference content including keynote speakers, presentation topics, event branding and communications, leading to 20% growth in number of customer companies in attendance and substantial growth in sponsorship revenue over a 2 year period.Strategic planning and management of business unit webinar series, promoting multiple products and solutions while engaging current customers and prospects in interactive business conversations leading to sales opportunities which resulted in 280% increase in audience over position tenure.

Led a 10 person marketing department in conjunction with marketing director for a major shopping center in Denver market, from grand opening through first 3 years of center growth. Management of 7 team members, including all hiring and training, and creation of customer service program enhanced shopping experiences for global visitors, staff and tenants. Planning and execution of 25 center events per year, along with creation and coordination of integrated marketing campaigns for more than 100 stores and 4 corporate sponsors plus development of all center communications (both internal and external), website, accounting and ad purchasing across media led to a 15% increase in center traffic and a 10% increase in center sales during position tenure.

Prepared weekly and monthly news releases for Indianapolis media, aimed at publicizing a variety of businesses, attractions and events for downtown Indianapolis. Supported growth of tourism in the city through contributions in strategy and planning sessions with Indianapolis professionals from various disciplines of communication and business to drive collaborative initiatives.