Olivia Logan Email & Phone Number

Denver, CO, US

Propelled cross-portfolio market intelligence into a strategic organizational function through active analysis of market conditions, identification of actionable insights and delivery of multi-faceted communications which inform company strategy, drive roadmap decisions and support GTM Matured best-in-class analyst relations program, securing inclusion in.

Established strategic analyst relations program, inclusive of extensive research, proactive outreach and relationship development, producing growth in analyst interaction and engagement by 7x and report coverage by 6x in first 12 months - including new market category and firm representationDeveloped market and competitive intelligence program, delivering.

Virtual

Developed and implemented strategic plan for employee communications, delivering over 200 global, regional and local communications over a 10 month period and improving employee engagementSignificantly increased quality and quantity of external communications and content, establishing global brand voice, driving consistency and improving corporate brand.

Responsible for global analyst and influencer relations, public relations, executive communications and international marketing for $1.5B customer experience technology and services company.Performance Highlights:- Through ongoing engagement, proactive RFI response and identification of new category opportunities, increased analyst coverage across major.

Greater Denver Area

Managed a team of 6, focused on 3 key areas of marketing:Customer MarketingImproved customer communication engagement rates through strategic development of communications plan and introduction of customer-focused regional newsletter - current results include growing open rates and CTR 66% and 173% above established goals, respectively. Increased customer.

Amplified company thought leadership position in market through creation, delivery and evangelism of core messaging around topic of Integrated Marketing Management through a variety of channels including product demonstrations, speaking engagements, presentations, social media, customer success content and solution roadmaps. Improved field enablement.

Devised and managed quarterly and annual strategic integrated marketing campaigns aligned to corporate go-to-market strategy, generating new business opportunities and increasing brand position as thought leader in data-driven marketing.

Increased business line visibility while supporting growth of market position through development and execution of numerous integrated marketing campaigns for multiple company brands simultaneously aimed at driving lead generation and building brand awareness across channels. Managed annual user's conference, inclusive of 500+ attendees and 15 corporate.

Led a 10 person marketing department in conjunction with marketing director for a major shopping center in Denver market, from grand opening through first 3 years of center growth. Management of 7 team members, including all hiring and training, and creation of customer service program enhanced shopping experiences for global visitors, staff and tenants..

Prepared weekly and monthly news releases for Indianapolis media, aimed at publicizing a variety of businesses, attractions and events for downtown Indianapolis. Supported growth of tourism in the city through contributions in strategy and planning sessions with Indianapolis professionals from various disciplines of communication and business to drive.