Olivia (Lyons) Fitzpatrick Email & Phone Number

London, England, Gb

- Manage team of 20+ junior to senior-level marketing professionals in a matrix organizational structure (locations include NYC, LA, and remote)- Oversee and lead omni-channel marketing strategy to drive revenue, attract new leads, and generate event attendance across entire fashion business- Convert leads and continue development of lead generation and nurture campaigns to support and optimize entire marketing funnel- Oversee full marketing funnel and corresponding teams including Content & Growth Marketing, Events Marketing, Commercial Marketing, and Marketing Optimization/Operations - Cultivate a collaborative and creative team culture remotely and in-person - In-depth understanding of the business of fashion and fashion supply chain with a keen awareness of trends within the industry - Serve apparel, footwear, and accessories categories for the men’s and women’s contemporary, advanced contemporary, trend, and sourcing/manufacturing markets

London, England, Gb

- Managed team of 14+ junior to mid-level marketers in a matrix organizational structure (locations include NYC, LA, and remote)- Oversaw and lead omni-channel marketing strategy to drive revenue and event attendance across entire fashion business- Converted leads and continue development of lead generation and nurture campaigns to support and optimize entire marketing funnel- Managed paid digital advertising strategy to acquire net-new leads and retarget existing audiences - Drove revenue through live wholesale fashion events (NYC, Las Vegas, Miami, and Nashville), sponsorships, and digital products - In-depth understanding of the business of fashion and fashion supply chain with a keen awareness of trends within the industry - Serve apparel, footwear, and accessories categories for the men’s and women’s contemporary, advanced contemporary, trend, and sourcing/manufacturing markets

London, England, Gb

- Managed five direct reports located in NYC and LA- Lead omni-channel marketing strategy to drive revenue across entire fashion business- Developed lead generation and nurture campaigns to support entire marketing funnel- Drove revenue through live wholesale fashion events (NYC, Las Vegas, Miami, and Nashville), hybrid events, sponsorships, and digital products - Cultivated collaborative and creative team culture - In-depth understanding of the business of fashion and fashion supply chain with a keen awareness of trends within the industry - Served apparel, footwear, and accessories categories for the men’s and women’s contemporary, advanced contemporary, trend, and sourcing/manufacturing markets

London, England, Gb

- Managed one direct report- Led and developed strategy for sales and sponsorship marketing for all live and digital B2B fashion events in NYC, Las Vegas, Miami, Nashville, and Tokyo including MAGIC, COTERIE, PROJECT, and SOURCING at MAGIC.- Developed, wrote, and organized sales materials including sales/pitch decks, emails, lead generation campaigns, paid advertising, and sales sheets to nurture existing clients and acquire net-new.- Oversaw and optimized communication of sales enablement tools for sales and sponsorship teams. - Worked directly with Senior-Level Management, Sales Directors and Account Managers, Content & Social Media, Retail/Attendee Marketing, Event Operations, CRM, and Creative teams.

London, England, Gb

- Managed exhibitor/sales marketing communication and materials for over 25 fashion trade shows year round in New York and Las Vegas. - Project managed team’s workflow and projects as well as the creation of email campaigns, targeted email list segmentation, sales decks, and sponsorship decks. - Worked directly with Attendee Marketing, Sales, Content & Social Media, Event Operations, CRM, and Creative teams. - Role started at UBM Fashion. UBM was acquired by Informa Markets in October 2018.

London, England, Gb

- Designed and coded all attendee and exhibitor email communication for the New York Women's & Children's fashion events. - Built and managed 7 Wordpress websites including MR Magazine and Accessories Magazine’s websites. - Assisted in concept and design for overall marketplaces. - Designed on-site signage, printed marketing collateral, digital assets, advertisements, magazine advertorials, and corporate presentations for the New York and Las Vegas B2B fashion events. - Worked with on-site photographers and edited photos on-site at MAGIC event. - Worked closely with the creative director and other graphic designers, located in New York City and Los Angeles, as well as the marketing, operations and sales teams. - Developed copy and content for attendee and exhibitor-facing emails and printed collateral.- Started position with BJI Fashion Group which was acquired by UBM in April 2016. UBM was acquired by Informa Markets in October 2018.

- Assisted Frommers Travel Guides co-owners, Arthur Frommer and Pauline Frommer, for a three month editorial assistant program. - Scheduled interviews with guests for "The Travel Show" and attended radio show recordings at iHeartRadio studios.- Gained 2,000+ followers on Twitter in one month while managing social accounts.- Fact-checked numerous Frommers Travel Guides.- Edited photo slideshows.- Managed email accounts, message boards, and social media sites.

New York, Ny, Us

New York, Ny, Us

Clients: Hansen Organic Beverages, Avalon Flooring, Coca Cola

Warwick, Rhode Island, Us

Projects completed for: Castle Hill Inn, Newport International Boat Show, Newport Oktoberfest, Bowen’s Wharf, Smoke House, and The Mooring.

New York, Ny, Us

Projects Include: copy editing, page design, and headline writingPublications: Connecticut Post, Stamford Advocate, Greenwich Times, and News-Times

New York, Ny, Us

Worked in a fast-paced, entrepreneurial environment. Designed "30 Days of Originality" social media campaign while assisting web developers in the creation of wireframes and design webpages.

New York, Ny, Us

Prepared research for the start-up company, worked in an entrepreneurial environment with the three founders of OnePager as well as web developers and graphic designers to execute ideas for webpage designs, wireframes, and graphics.