Olivia (Lyons) Fitzpatrick Email and Phone Number
Olivia (Lyons) Fitzpatrick work email
- Valid
Olivia (Lyons) Fitzpatrick personal email
Fashion Events Professional, Results-Driven Marketer + Creative Thinker I lead the Marketing team at MMGNET Group (FKA Informa Markets Fashion) overseeing an omni-channel marketing strategy to support customer acquisition and conversion across partnerships, digital products, and live B2B fashion events including MAGIC, COTERIE, PROJECT, and SOURCING at MAGIC. Additionally, I am also a freelance graphic designer and marketing consultant for small businesses.
Informa Markets
View-
Head Of Performance Marketing & Analytics - Fashion (Mmgnet Group)Informa Markets Dec 2024 - PresentLondon, England, Gb- Manage team of 20+ junior to senior-level marketing professionals in a matrix organizational structure (locations include NYC, LA, and remote)- Oversee and lead omni-channel marketing strategy to drive revenue, attract new leads, and generate event attendance across entire fashion business- Convert leads and continue development of lead generation and nurture campaigns to support and optimize entire marketing funnel- Oversee full marketing funnel and corresponding teams including Content & Growth Marketing, Events Marketing, Commercial Marketing, and Marketing Optimization/Operations - Cultivate a collaborative and creative team culture remotely and in-person - In-depth understanding of the business of fashion and fashion supply chain with a keen awareness of trends within the industry - Serve apparel, footwear, and accessories categories for the men’s and women’s contemporary, advanced contemporary, trend, and sourcing/manufacturing markets -
Senior Director, Marketing - Fashion (Mmgnet Group)Informa Markets Mar 2023 - Dec 2024London, England, Gb- Managed team of 14+ junior to mid-level marketers in a matrix organizational structure (locations include NYC, LA, and remote)- Oversaw and lead omni-channel marketing strategy to drive revenue and event attendance across entire fashion business- Converted leads and continue development of lead generation and nurture campaigns to support and optimize entire marketing funnel- Managed paid digital advertising strategy to acquire net-new leads and retarget existing audiences - Drove revenue through live wholesale fashion events (NYC, Las Vegas, Miami, and Nashville), sponsorships, and digital products - In-depth understanding of the business of fashion and fashion supply chain with a keen awareness of trends within the industry - Serve apparel, footwear, and accessories categories for the men’s and women’s contemporary, advanced contemporary, trend, and sourcing/manufacturing markets -
Director, Revenue Marketing - Fashion (Mmgnet Group)Informa Markets Sep 2021 - Mar 2023London, England, Gb- Managed five direct reports located in NYC and LA- Lead omni-channel marketing strategy to drive revenue across entire fashion business- Developed lead generation and nurture campaigns to support entire marketing funnel- Drove revenue through live wholesale fashion events (NYC, Las Vegas, Miami, and Nashville), hybrid events, sponsorships, and digital products - Cultivated collaborative and creative team culture - In-depth understanding of the business of fashion and fashion supply chain with a keen awareness of trends within the industry - Served apparel, footwear, and accessories categories for the men’s and women’s contemporary, advanced contemporary, trend, and sourcing/manufacturing markets -
Senior Marketing Manager (Fashion Portfolio)Informa Markets Mar 2019 - Sep 2021London, England, Gb- Managed one direct report- Led and developed strategy for sales and sponsorship marketing for all live and digital B2B fashion events in NYC, Las Vegas, Miami, Nashville, and Tokyo including MAGIC, COTERIE, PROJECT, and SOURCING at MAGIC.- Developed, wrote, and organized sales materials including sales/pitch decks, emails, lead generation campaigns, paid advertising, and sales sheets to nurture existing clients and acquire net-new.- Oversaw and optimized communication of sales enablement tools for sales and sponsorship teams. - Worked directly with Senior-Level Management, Sales Directors and Account Managers, Content & Social Media, Retail/Attendee Marketing, Event Operations, CRM, and Creative teams. -
Marketing Manager (Fashion Portfolio)Informa Markets Apr 2018 - Mar 2019London, England, Gb- Managed exhibitor/sales marketing communication and materials for over 25 fashion trade shows year round in New York and Las Vegas. - Project managed team’s workflow and projects as well as the creation of email campaigns, targeted email list segmentation, sales decks, and sponsorship decks. - Worked directly with Attendee Marketing, Sales, Content & Social Media, Event Operations, CRM, and Creative teams. - Role started at UBM Fashion. UBM was acquired by Informa Markets in October 2018. -
Marketing Coordinator & Graphic Designer (Fashion Portfolio)Informa Markets Nov 2014 - Apr 2018London, England, Gb- Designed and coded all attendee and exhibitor email communication for the New York Women's & Children's fashion events. - Built and managed 7 Wordpress websites including MR Magazine and Accessories Magazine’s websites. - Assisted in concept and design for overall marketplaces. - Designed on-site signage, printed marketing collateral, digital assets, advertisements, magazine advertorials, and corporate presentations for the New York and Las Vegas B2B fashion events. - Worked with on-site photographers and edited photos on-site at MAGIC event. - Worked closely with the creative director and other graphic designers, located in New York City and Los Angeles, as well as the marketing, operations and sales teams. - Developed copy and content for attendee and exhibitor-facing emails and printed collateral.- Started position with BJI Fashion Group which was acquired by UBM in April 2016. UBM was acquired by Informa Markets in October 2018. -
Consultant: Graphic Design + MarketingTig & Peach May 2019 - Present -
Freelance Editorial AssistantFrommer'S Unlimited Sep 2014 - Nov 2014- Assisted Frommers Travel Guides co-owners, Arthur Frommer and Pauline Frommer, for a three month editorial assistant program. - Scheduled interviews with guests for "The Travel Show" and attended radio show recordings at iHeartRadio studios.- Gained 2,000+ followers on Twitter in one month while managing social accounts.- Fact-checked numerous Frommers Travel Guides.- Edited photo slideshows.- Managed email accounts, message boards, and social media sites.
-
Floor ManagerMacy'S Aug 2014 - Nov 2014New York, Ny, Us -
Freelance Graphic DesignerStag&Hare Jun 2014 - Jul 2014New York, Ny, UsClients: Hansen Organic Beverages, Avalon Flooring, Coca Cola -
Marketing & Graphic Design InternNewport Restaurant Group Sep 2013 - Oct 2013Warwick, Rhode Island, UsProjects completed for: Castle Hill Inn, Newport International Boat Show, Newport Oktoberfest, Bowen’s Wharf, Smoke House, and The Mooring. -
Copy Desk Intern At Connecticut PostHearst May 2013 - Aug 2013New York, Ny, UsProjects Include: copy editing, page design, and headline writingPublications: Connecticut Post, Stamford Advocate, Greenwich Times, and News-Times -
Graphic Design InternDiamond In The Rough Llc May 2012 - Aug 2012New York, Ny, UsWorked in a fast-paced, entrepreneurial environment. Designed "30 Days of Originality" social media campaign while assisting web developers in the creation of wireframes and design webpages. -
Graphic Design InternOnepager May 2012 - Aug 2012New York, Ny, UsPrepared research for the start-up company, worked in an entrepreneurial environment with the three founders of OnePager as well as web developers and graphic designers to execute ideas for webpage designs, wireframes, and graphics.
Olivia (Lyons) Fitzpatrick Education Details
-
Roger Williams UniversityJournalism And Graphic Design Communication
Frequently Asked Questions about Olivia (Lyons) Fitzpatrick
What company does Olivia (Lyons) Fitzpatrick work for?
Olivia (Lyons) Fitzpatrick works for Informa Markets
What is Olivia (Lyons) Fitzpatrick's role at the current company?
Olivia (Lyons) Fitzpatrick's current role is Head of Performance Marketing / Fashion Events Professional / Creative + Strategic Leader.
What is Olivia (Lyons) Fitzpatrick's email address?
Olivia (Lyons) Fitzpatrick's email address is ol****@****rma.com
What schools did Olivia (Lyons) Fitzpatrick attend?
Olivia (Lyons) Fitzpatrick attended Roger Williams University.
Free Chrome Extension
Find emails, phones & company data instantly
Aero Online
Your AI prospecting assistant
Select data to include:
0 records × $0.02 per record
Download 750 million emails and 100 million phone numbers
Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.
Start your free trial