Olivia Mckearney Email & Phone Number

United Kingdom

Belfast, Northern Ireland, United Kingdom

Belfast, Northern Ireland, United Kingdom

- Develop and implement effective marketing campaigns for our B2C audiences. - Analyse key metrics and implement effective growth levers to influence numbers and drive success.- Write blog articles to maintain Locate a Locum as the thought leaders in the healthcare industry. - Write copy for all marketing collateral, including brochures, emails, app, website and help centre articles.- Support the product team with effective content to promote feature updates in the form of emails, blogs, videos and help centre articles. - Facilitate focus groups to gather user data and feedback that will influence company, product and branding decisions. - Management of all social media channels (Facebook, Twitter (X), LinkedIn, TikTok and Instagram) in line with brand guidelines and tone of voice.- Execute marketing automation strategy to support user communications and influence key metrics.- Assist in arranging all aspects of company events including logistics, administration and promotions.- Manage and promote B2C rewards programme to drive adoption and support the user lifecycle. - Work closely with industry bodies and partners to establish Locate a Locum within the pharmacy and optometry markets.- Work closely with agencies and third parties to develop and support marketing objectives.- Drive lead generation to increase sign-ups and influence user retention.

Belfast, Northern Ireland, United Kingdom

- Produced business awards submissions for both company and CEO related categories.- Managed brand social media accounts that involves research, copywriting, graphic design and video production.- Lead a brand design consistency project and video production for industry exhibition.- Oversaw the internal newsletter that involves biweekly figure reporting, employee appreciation scheme and company news.- Managed the personal brand of CEO, company recruiters and bookings team with weekly LinkedIn copy and graphics.- Drafted, edited and proofed content for various mediums including social, digital adverts, web pages, flyers, brochures, emails and other promotional materials.- Supported B2C and B2B marketing campaigns with content including webinars and graphic design requirements.- Supported company PR function with B2B content, reporting and photography. business awards submissions for both company and CEO related categories.

Newry, Northern Ireland, United Kingdom

- Digital point of contact for global colleagues for B2B and B2C campaigns, employee advocacy project and brand social media monitoring. - Maintained brand social media accounts, involving content creation and reporting. - Managed email marketing campaigns to multiple stakeholders in line with communication plans.- Oversaw sales enablement platforms for use by the local sales team. - Organised brand trade show presence including exhibition stand, staffing, and marketing materials. - Native proofreader for global marketing materials including brochures and press releases. - Collaborated with an external design agencies for marketing collateral in line with multi-brand guidelines and budget requirements.

Armagh, Northern Ireland, United Kingdom

- Oversaw the development of the company's new website including content, products, pricing, and distribution.- Point of contact for community outreach activities including fundraising and sponsorships. - Managed brand social accounts including copywriting, asset creation and distribution.- PR liaison providing national newspapers with editorial, photography, and advertisements.

Belfast, Northern Ireland, United Kingdom

- Supported the Entertainments team with content creation including researching blog content, and scheduling social posts using the company CMS system and Hootsuite - Provided analytic reports to the leadership team with insights from social activity using UTM codes- Supported event management team with pre-show data on audience requirements using Tessitura software-Conducted influencer outreach for seasonal events to raise profile of shows with target audiences

Belfast, United Kingdom

Armagh, County Armagh, United Kingdom

My placement with McKeevers Chemists was an extremely beneficial experience to my future career. I gained invaluable experience in a variety of Advertising and Marketing roles. Take a look below as I outline some of the activities and responsibilities I undertook during the year: - Creating editorial content for a selection of local NI newspapers supporting in-store offers and events. - Organising photo calls for fore-mentioned editorials and also fundraising cheque handovers. - Maintaining relations with the company’s nominated charity, the Southern Area Hospice and also local charity initiatives. - Managing four Facebook pages related to the business and an Instagram account. Adhering to a strict social media schedule whilst transmitting the brand message. - Liaising with local micro influencers to garner interest around new, exciting products to the chain. - Organising email marketing through MailChimp and responsibly adhering to GDPR principles. - Event planning ranging from in-store events with brand representatives and make-up artists to a large scale event in the Armagh City Hotel. - Gathering data from an extensive Market Research project focusing on consumer profiles and buying habits. Finalising data through graphs and providing insights through summaries. - General administrate duties including prolific use of Microsoft Office including Word and Excel.

Keady

Post Graduate Certificate - Digital Marketing Communication And Leadership, Marketing, Distinction

Communication, Advertising And Marketing, Communication And Media Studies, First Class Honours

A-Levels And Gcses, 3 Alevels Aab 9 Gcses 2A* 4A 2B 1C