• Launched Bissett Books’ Instagram and grew its following to 10K with a 10.58% engagement rate in 3 months• Manage social media accounts for various businesses in the beauty and book industries, tailoring and executing social media campaigns and strategies to increase brand awareness, engagement, and meet individual client goals• Develop social media content calendars and analyze social media performance metrics to assess the success of social campaigns and adjust strategies as needed• Engage with audiences across social media platforms, maintaining a lively community by answering common questions and fostering positive interactions• Monitor social media trends and industry news to stay current and implement innovative content ideas

• Established partnerships with prominent brands such as Spotify, Netflix, Teen Vogue, Penguin Random House, and Redbubble on digital marketing campaigns to drive awareness and engagement across social platforms• Produce social-first, trending content, including videos, graphics, and photography, across Instagram, TikTok, YouTube, and X (formerly known as Twitter) to promote brands specific campaigns• Create pitches and conceptualize marketing strategies in coordination with partner brands, clients, and their campaign and brand goals• Successfully grew my personal YouTube channel to 26K subscribers, with 24.9k monthly views and 748 watch time hours• Maintained a personal Instagram of 23K followers, achieving monthly stats of 144K impressions and 5,681 content interactions• Selected as a panelist for BookCon 2019 and Blogbound Con 2019 sessions

• Launched the Wattpad Books TikTok and grew the brand’s Instagram account by 100k followers in two years• Owned the management of all social media platforms including planning, producing, scheduling, and posting trending digital content to drive brand awareness and support larger marketing campaigns• Measured and updated performance reports and identified new opportunities to adjust content & strategy to maximize performance• Managed and executed end-to-end social campaigns by collaborating with internal and external stakeholders, including creative, publishers, authors, and freelancers• Directed community management on social platforms to enhance positive sentiment, organic brand mentions, and any outreach from customers or influencers• Compiled and analyzed content from digital influencers to evaluate the effectiveness of marketing and promotional strategies within the influencer program, reaching a combined audience of over 1.2 million• Crafted and executed comprehensive influencer newsletters, fostering sustained engagement and brand alignment among our influencer network

• Compiled and analyzed content created by influencers and readers on TikTok, Instagram, and X to track engagement and efficacy of marketing and promotional strategies• Managed and continually updated social content calendars for all Wattpad imprints• Compiled weekly update documents with promotional, social, and advertising hits to distribute company-wide• Reached out to the creative department to obtain necessary marketing materials to promote products across social channels

• Wrote bi-weekly articles covering books and literary topics for online publisher with 4.8 million monthly page views and 2.88M monthly unique views• Created digital strategies to help increase web traffic and overall brand awareness• Managed several projects simultaneously under tight deadlines• Proofread articles for cohesiveness and consistency• Worked with Search Engine Optimization (SEO) to maximize potential views and interactions with written content.

• Fact-checked, proofread, and edited grammar and inconsistencies within articles for Montclair State University’s weekly newspaper

• Created content aimed at encouraging financial independence and literacy• Composed promotional and lifestyle content for blog and social media platforms. Published daily visual content on Instagram• Managed content and audience interactions on Clever Girl Finance’s YouTube page• Market Clever Girl Finance’s podcast across social media platforms

• Contacted and conducted interviews with authors• Worked alongside the Patchwork Press literary publisher to come up with marketing strategies to help promote novels, review requests from bloggers to receive advanced reader copies of novels, and composed blog posts highlighting the author’s upcoming novels and interviews on the publisher’s website