Olivia Peng Email & Phone Number

上海, 中国

Account leader of multiple category clients and new business development;Effectively drived existing business to 200%-300% growth;Skillful multi-clients management experience and solid experience to lead whole team to win business;Comprehensive IMC campaign experience through strategy, creative to media placement,KOL management.Abundant third party resources including IP and media.Key Clients:Liquor:TWE Group (Penfolds,Rawson's Retreat)Beauty:Whoo后,Marie… Show more Account leader of multiple category clients and new business development;Effectively drived existing business to 200%-300% growth;Skillful multi-clients management experience and solid experience to lead whole team to win business;Comprehensive IMC campaign experience through strategy, creative to media placement,KOL management.Abundant third party resources including IP and media.Key Clients:Liquor:TWE Group (Penfolds,Rawson's Retreat)Beauty:Whoo后,Marie DalgarFMCG:CostaFinancial Category:Unionpay,Ping AnKEY PROJECTS2020 Penfolds KH Social Campaign-2020 “奔富蔻兰山 分享不平凡“社交营销战役2020 Whoo Lipstick Launch Campaign-2020 Whoo后奢冠丝绒唇膏“唇上之冕 一抹从绒”上市营销战役2019 Costa Summer 2 Campaign-2019 Costa夏季社交营销战役2019 Costa XMAS IMC Campaign-2019 Costa 心“亿”如金整合营销战役2019 Rawson’s Retreat IMC Summer Campaign-2019 洛神山庄“不要宅 约起来”整合营销战役2019 Rawson’s Retreat IMC CNY Campaign-2019 洛神山庄“这一刻 WOW起来”整合营销战役2019-2020 China Unionpay Credit cards Social Assets Retainer-2019-2020 中国银联个性化卡产品和权益宣传 2019 Marie Dalgar Lost in Play 2 Social Campaign-2019 玛丽黛佳“戏游2”社交营销战役 Show less

中国 上海

- Account lead of Pepsico beverage to leading strategic and creative development through the line - Leading campaigns development and driving production efficiencies- Support for new business pitch and business development.KEY CLIENTS: Pepsi-Cola, 7UP, Mirinda, Doritos,Bugles (Pepsico China)KEY PROJECTS2018 Pepsi Q2 Thematic Campaign-热爱全开2018 Pepsi Q3 UTC Campaign-百事盖念店 2018 Pepsi With Meal Campaign-有百事聚爽 2018 Doritos Equity Campaign2018 Bugles Campaign

Shanghai City, China

Massively driving internal team to work from campaign concept, ideation to implementation; Working closely with vendors to manage the production quality. Managing relationship with clients and actively approaching new business.KEY CLIENTS: Skechers, Nescafe, Shiseido, Canon KEY PROJECTS2017 Skechers DLT-A Collection Launch Campaign 2017 Nescafe Shakissimo Launch Campaign2017 Canon JD 11/11 Live Stream2018 Shiseido Senka IMC Global Pitch

Shanghai City, China

Produced integrated creative concepts for multiple clients. Managed creative teams from brief stage through project delivery, liaising with production, media and account departments to ensure concepts were realistic and executable on timelines.KEY CLIENTS: Corona, Maxwell House, Samsung, Milka, Delta Airline, New business Pitch(Hoegaarden)KEY PROJECTSCorona PM lead Corona brand localized communication in China including ATL & BTL,Not only help to promote global assets… Show more Produced integrated creative concepts for multiple clients. Managed creative teams from brief stage through project delivery, liaising with production, media and account departments to ensure concepts were realistic and executable on timelines.KEY CLIENTS: Corona, Maxwell House, Samsung, Milka, Delta Airline, New business Pitch(Hoegaarden)KEY PROJECTSCorona PM lead Corona brand localized communication in China including ATL & BTL,Not only help to promote global assets centered on 'This is Living',but it also extend local content and create brand new digital campaign"6.18天猫狂欢节“”双11购物狂欢节“.Whilst very closely liaison with social platform to amplify brand /campaign voice. Hired freelance illustrators, managed daily workload and ensure deadline.Main Projects:Equity Campaign "6.18天猫狂欢节“ III 11.11 Campaign”双11购物狂欢节“ III Sunsets"科罗娜日落声起音乐节” III Social Content Creation－Wechat & Weibo platform Deliverables:OTV Spots、Live Stream、Digital Production(Tmall Store & HTML5)、Adaptation、Social Content 、Packaging Maxwell House— Good Coffee Should be Simple“好咖啡其实很简单”Maxwell House brand re-position campaign "Good Coffee Should Be Simple",deliver 2 TV spots-Mr Latte & Mrs Cappuccino, OOH & Wechat Moment ad.Hoegaarden PitchAs one of rising star belonging to ABI,project managed for whole pitch work flow and schedule to ensure deadline,managed freelancers to support.Samsung-Soundbar Project management on Soundbar Key Visual for global release,set up work flow and schedule and support the creative process. Show less

Shanghai

Key Clients: Unilever、Royal Canin（a division of MARS)、STDecaux、Lianjia、Sanofi、Roche 、Pfizer 、TigerMed、Dianpin.com- New business pitching and new team development-Project management: Writing proposal and quotation, event Planning and Execution, media RSVP, coverage and interview pitch, copywriting, the 3rd party management, logistic management-Retainer media management: Develop media strategy, Media consulting, Advertorial management and press materials preparation- Digital… Show more Key Clients: Unilever、Royal Canin（a division of MARS)、STDecaux、Lianjia、Sanofi、Roche 、Pfizer 、TigerMed、Dianpin.com- New business pitching and new team development-Project management: Writing proposal and quotation, event Planning and Execution, media RSVP, coverage and interview pitch, copywriting, the 3rd party management, logistic management-Retainer media management: Develop media strategy, Media consulting, Advertorial management and press materials preparation- Digital and Social Engagement: Planning, Execution and management [Key Clients and Projects ]Unilever -Unilever Food Solutions ( Brand: Knorr & Hellmann’s )Account lead of Knorr & Hellmann’s（leading brands of Unilever China）, helping client to develop brands communication campaign plan, creative idea, ATL execution, digital planning & idea development, BTL event, as well as digital marketing & internal events support.带领团队主要负责联合利华饮食策划旗下的两个品牌的对外活动推广－中餐调味品牌”家乐”&西餐调味品牌”好乐门”。- Key Project2015 Hellmann’s Real Mayo integrated campaign As account leader help client develop & execute the campaign which includes launch 3 BTL events in SH & BJ &GZ,and the social marketing .带领团队完成整个2015好乐门"对话世界名厨，引领地道西餐”活动的整体创意提案到项目实施。其中包括上海、北京、广州线下三场公关落地活动，以及整个社交媒体推广的规划到执行。2015 knorr’s sponsored TV program digital marketing campaignLead the team to set up the digital project map,which aims to transfer the CCTV2 TV program-“Greatest Chef” televiewer to the UFS Wechat user. Supervise the Minisite developing team,and work seamlessly with the third-party we chat agency .作为项目核心负责人完成2015家乐《厨王争霸》节目赞助整体线上活动推广的创意规划到执行。将品牌的目标消费群体从视频网站上引流到社交媒体平台－微信。极大提高联合利华饮食策划官方微信的粉丝数量，进一步扩充了CRM数据库，有效提高品牌与消费者间的粘性。Lianjia (上海链家）作为AM出色的带领团队完成与上海链家的第一场合作—2015上海链家新标志启用暨产品发布会,正式宣告北京链家与德佑地产合并，并发布新的品牌形象标识以及旗下产品发布。继而取得客户高度信任和赞赏，在下半年开启年度公关活动代理，相继完成旗下德佑豪宅品牌发布会以及内部年度颁奖盛典。others:2014 & 2015 STDecaux “the Best of the Best “ Awards Ceremony第四届&第五届 申通德高“最佳地铁广告 “评选及颁奖盛典2015 ROYAL CANIN ANNUAL PARTY Show less

Xiamen

Deliverables1、Project programming &Execution of Thinsulate cotton coat IMC campaign in 2012 and 2013Creating the thinsulate coat product story through the series of Public activities which explore the most coldest places to test Warmth and stimulate the puchase of consumers.Launch the first challenge to Himalayas and Arctic Circle in men’s clothing market;For more details pls log into minisite(www.8mmmen.com) and sina weibo homepage (http://e.weibo.com/8mmmen)2、The… Show more Deliverables1、Project programming &Execution of Thinsulate cotton coat IMC campaign in 2012 and 2013Creating the thinsulate coat product story through the series of Public activities which explore the most coldest places to test Warmth and stimulate the puchase of consumers.Launch the first challenge to Himalayas and Arctic Circle in men’s clothing market;For more details pls log into minisite(www.8mmmen.com) and sina weibo homepage (http://e.weibo.com/8mmmen)2、The innovative sale channel of Men’s suits cooperation with REN-RENSelling interview suits for college students on social media platform based on the fact that the graduates is not familiar with suits but have a strong demand .This project aim to achieve high ROI beyond the traditional brand sale chanel.3、2012FW LOOKBOOKSwitching the traditonal function only as instruction for VM to Sales brochure for consumers,which mark style NO,price and coupons to stimulate purchases.4、Fast retail serviceOn one hand,enhance product competitiveness byproving extra service to add product value.Meanwhile drive sales and attract new consumers by special period ,KOL discount and festival promotion. Show less