Olivia Powers Email & Phone Number

United States

United States

San Francisco, Ca, Us

San Francisco, California, Us

Owned digital campaign execution and overall integrated strategy amongst startup technology brands that are shaping the future; led organic and paid social content campaigns including campaign strategy, creative ideation, owned social and ad copy, editorial calendar production, paid targeting and optimizations, and campaign reporting. Helped activate Mission North’s digital team offerings including Mission North’s first influencer strategy and LinkedIn Live activations, owned social content workflow and overall structure of the integrated team; managed direct report and worked closely with leadership and team members to align on agency growth goals.Developed integrated insight-driven strategies for existing PR clients to enforce the benefit and reach of digital campaigns for their audiences; launched strategic tactics using LinkedIn, Twitter, Facebook, Google Search Ads.Used digital research tools to understand current audiences and the audiences brands want to reach to determine platforms, messaging and creative content. Created thought leadership content and strategies for executive social channels including social playbooks, content pillars for long-form content and social posts, and influencer monitoring for engagement. Digital clients included: Hum Capital, Gusto, Appfolio, Norwest Ventures, Upside Foods, Canva, Tenable, and Toast.

(Previously RYOT Studio)Led and project managed RYOT branded content campaigns and custom ad sponsorships on Verizon Media Group’s platforms (Yahoo, Techcrunch, Engadget and previously, HuffPost); served as the main point of contact with the brand client/media agency on all aspects of the campaign development and overall strategyFocused on social change initiative campaigns including Salvation Army, Ad Council/CDC, Gerber, and Verizon Media mental health initiative that drive client KPI’s, generate donations and raise awareness about important social and environmental issuesDeveloped kick off call strategy with decks, mid-campaign and wrap report updates to discuss program details and audience engagement, performance, and showcase key learnings with the client and agency teamCoordinated with the RYOT content editors and video production team, social, research, product/operations, editorial teams, sales, and the brand client/agency to ensure content is developed on time and within budget, is authentic to the publisher voice, generates audience engagement and meets the campaign goalsBrand clients include: CBS/Paramount+, USAA, Netflix, Salvation Army, Gerber, Grubhub, Phexxi, SK-II, Ad Council/CDC

Los Angeles, California, Us

Managed social impact article, video and digital distribution campaigns for brand partnerships on Upworthy and GOOD’s platforms that met impression goals, exceeded benchmarks and positively drove social change through empathetic and uplifting messagingLed the development of the L’Oreal partnership ($2.4M), the largest brand partner at GOOD Media Group at the time. Brands and campaigns include: Maybelline (Beauty & Beyond), L’Oreal Paris (Women of Worth) and Garnier (Beauty Responsibly)Completed media plans and campaign media strategy for new business that developed into paid partnerships including: The CW, LiveOnNY, CNBC, Hasbro and Boy Scouts of America.

New York, Ny, Us

- Developed and executed creative digital campaigns for consumer packaged goods and travel clients (UnileverUSA, Hellmann's, Holiday Inn)- Assisted on photo and video production shoots for social content creation- Worked closely with paid media teams to make content grids and ensure content is active and optimized; analyzed campaign metrics to influence future activations- Aided communications between client and media partnership to create a nation-wide program activation

New York, Ny, Us

- Promoted following a three-month long fellowship program (Oct 2015-Jan 2016) within Weber Shandwick - Helped create digital-first activations for consumer packaged goods clients (UnileverUSA, Hellmann's) - Assisted on planning and content creation for Snapchat and Twitter social ad campaigns that exceeded campaign goals and client records- Wrote copy and helped with the visual design for a first-of-its-kind paid partnership activation that hacked into consumers lifestyle habits- Managed and monitored clients social channels; created social response matrixes and answered consumer questions

Boston, Massachusetts, Us

- Helped develop corporate social responsibility (CSR) programs and for-profit service-based initiatives for clients; prepared media lists using Cision and Excel; analyzed “influencers,” tracking web-site activity; brainstormed campaign ideas- Designed strategies for companies with CSR programs; tracked daily news reports and recommended outlets for pitching- Analyzed and presented competitive research on CSR programs to corporations; prepared pitch decks

New York, Ny, Us

- Helped the non-profit fulfill its ripple effect goal of providing clean water throughout Sub-Saharan Africa to enhance lives of women and children- Assisted with outreach, fundraising and donor management - Analyzed international development progress reports, including the Millennium Development Goals for 2015 as it related to Voss’ planned initiatives

Master Of Arts - Ma, Sociocultural Anthropology

Bachelor Of Arts (B.A.), Cultural Anthropology