Olivia Prentice Email & Phone Number

Winscombe, England, Gb

Ibiza And London

I help companies create strong brands, results-driven marketing strategies and compelling communications.I provide the following services: - brand positioning and development- marketing strategy- new product development - ideas and evaluation- business strategy and planning- market and consumer research - including survey design, moderating groups and conducting interviews- trends analysis- target audience definition- communications strategy-… Show more I help companies create strong brands, results-driven marketing strategies and compelling communications.I provide the following services: - brand positioning and development- marketing strategy- new product development - ideas and evaluation- business strategy and planning- market and consumer research - including survey design, moderating groups and conducting interviews- trends analysis- target audience definition- communications strategy- content/ social media strategy- pitch/ sales presentations- strategic copy writingReviews of projects completed: -Brand Development"Olivia blew me away. Every so often you find a needle in the haystack here where you get way more than you expect. She is the needle. Olivia knows her work inside and out and brought intelligence, insight and creativity to the project. Elevating my project to a higher level. All I can say is that if you have found her... look no further. I will be keeping Olivia on for the duration of this business launch and I know I am better off because of her involvement.""All I can say is "WOW" Olivia exceeded all of my expectations and delivered the level of work you would expect from a "Marketing Guru" She is hands down the best marketing professional I have ever come across on Upwork. I plan to bring her onboard for all related work"Market Research"This was a great experience. Olivia did an excellent job, was very professional throughout the project and the final deliverables even exceeded my expectations. I can definitely recommend working with her!" Show less

Uk And New Zealand

Responsible for all lead generation (SEO, SEM and social media marketing) for this start-up career consultancy that specialises in finding Kiwis & Australians IT jobs in London. Marketing results- Adwords click through rate 10x higher than industry average- Facebook advertising click through rate 2x higher than industry average- 200% increase in monthly web leads since March 2017

Auckland, New Zealand

FCB (The Change Agency) specialises in understanding and changing human behaviour. As a leading member of the integrated strategy team, I helped establish the agency's expertise in behavioural economics and developed persuasive communications strategies for a broad range of clients including:-Air New Zealand - led global & domestic planning and digital content strategy for market development teams. Developed domestic defence strategy that resulted in best ever value perceptions and… Show more FCB (The Change Agency) specialises in understanding and changing human behaviour. As a leading member of the integrated strategy team, I helped establish the agency's expertise in behavioural economics and developed persuasive communications strategies for a broad range of clients including:-Air New Zealand - led global & domestic planning and digital content strategy for market development teams. Developed domestic defence strategy that resulted in best ever value perceptions and campaign revenues 25% above target.TeachNZ - developed recruitment strategy to entice bright young graduates to consider a career in teaching STM (science, technology and maths) to fundamentally change perceptions from teaching being considered a difficult yet boring job with limited potential, to a diverse, stimulating career in which one could become a 'future-maker'. Inland Revenue - helped to create a multi-award winning campaign that encouraged overseas based borrowers to pay back their student loans. Using the latest data technologies, we created a digital man-hunt to 'find the unfindable'.New Zealand Transport Agency - developed education strategy and digital platform to encourage parents to keep their teenagers safe on the roads.Statistics New Zealand - encouraged apathetic youth to participate in the Census by encouraging them to 'represent' their neighbourhoods and protect their local amenities. We used Facebook as the central hub of the campaign, gaining special permission to develop regional pages throughout NZ. This allowed us to pitch regions against each other creating a sense of competition and FOMO.NZ EFFIE Awards won:-"Finding the unfindable" for Inland Revenue - winner of Hardest Challenge, Gold for Most Progressive campaign, Silver for Social Marketing, and Silver for Most Effective Digital campaign"Engaging disenfranchised youth in the 2013 Census" for Statistics NZ - Silver for Most Effective Digital/Social Media campaign. Show less

London, United Kingdom

Developed Jaguar’s first fully integrated communications plan for the global launch of the new XJ.

London, United Kingdom

Key clients:-BMW - developed strategy for the international brand campaign ‘Thank You’, to help make the brand more credible amongst an audience who had previously dismissed the brand.Churchill Insurance - repositioned this commodity low cost provider into a brand with a more meaningful positioning around dependability, helping it become one of the most likeable brands in the category. Littlewoods (fashion retailer) - awarded by Marketing Society Awards for Excellence… Show more Key clients:-BMW - developed strategy for the international brand campaign ‘Thank You’, to help make the brand more credible amongst an audience who had previously dismissed the brand.Churchill Insurance - repositioned this commodity low cost provider into a brand with a more meaningful positioning around dependability, helping it become one of the most likeable brands in the category. Littlewoods (fashion retailer) - awarded by Marketing Society Awards for Excellence for transforming an ailing catalogue into a leading online shopping brandNectar (loyalty card) - developed brand relaunch strategy involving a new rewards structure and national experiential campaign Show less

London, United Kingdom

Key clients:-Stella Artois - developed strategic imperatives to help the brand reclaim its past success, which included relaunching the ‘Artois’ brand. Wrote briefs for the final ads in the highly acclaimed Reassuringly Expensive campaign – ‘ Ice Skating Priests’, and ‘Le Sacrifice’, and devised strategy for ‘Soul Trader’ one of the world’s first digital ‘treasure hunts’.Twinings - developed campaign strategy to modernise speciality tea and entice people to change their tea… Show more Key clients:-Stella Artois - developed strategic imperatives to help the brand reclaim its past success, which included relaunching the ‘Artois’ brand. Wrote briefs for the final ads in the highly acclaimed Reassuringly Expensive campaign – ‘ Ice Skating Priests’, and ‘Le Sacrifice’, and devised strategy for ‘Soul Trader’ one of the world’s first digital ‘treasure hunts’.Twinings - developed campaign strategy to modernise speciality tea and entice people to change their tea drinking habits.John Lewis (department store) - Won pitch and developed strategy to help the brand develop its value credentials Show less

London, United Kingdom

Key clients:-Macmillan Publishing - Segmented adult and children’s fiction market to enable Macmillan to transform its approach to marketing through its selection of new authors and promotional strategies.Bupa Healthcare - helped the brand develop insights and ideas to broaden its healthcare offering which ultimately led to a new NPD division being established.

Egham, United Kingdom

Responsible for managing research for Max Factor cosmetics globally:-NPDConcept developmentTargetingConsumer insightsMonitoring trendsBrand strategyAccomplishments:-Global Recognition Award for pioneering use of research methodologies to help Max Factor develop it's global brand strategy and target audience definitionDeveloped and researched concepts for new product launches including best-selling Seamless Foundation and Lipfinity Lipstick

Msc, Marketing Management, Distinction

Ba Hons, Psychology And Communication Studies, 2.1