• Managed and executed simultaneous influencer campaigns for clients such as DraftKings, Quaker,State Farm, Papa Murphy's, P&G, and Mars• Vetted influencer names based on client and campaign needs and strategized who would be the bestfit based on audience demographic, engagement rate, platform size, content type, etc.• Collaborated with legal team to develop influencer campaign contracts• Managed campaign budgets and facilitated influencer payments based on individual contract terms• Analyzed influencer social metrics and reported based on campaign performance with observationsand key learnings so clients could continue to improve their practice• Led communication between the client and their influencer partners throughout the campaign process

• Promoted Aerie’s brand message of body positivity through social media campaigns• Assisted Aerie with a pop-up event on SMU’s campus in September• Created unique compositions and captions featuring Aerie clothing to promote on social media

Curated content, developed campaigns, and managed FieldPulse social media accounts to bring in leadsCompleted competitor and marketing research to learn more about our customers for personalization purposesDesigned images to better optimize our website and reviewed analytics in HubSpot

• Created social content for my own platform to spread awareness for the Kendra Scott Brand• Hosted events for my campus, like a virtual Kendra Gives Back event to drive Kendra Scott purchases and give back to the community

• Gave tours for prospective new undergraduate students interested in studying Studio Art or Advertising• Worked with a team of admissions ambassadors to create a great first impression of SMU

• Directed and oversaw client relations and direct apparel art design• Strategically marketed the University Tees brand on campus and social media to obtain and retain clientele• Had the 3rd largest first order of all time across the company at $9,194

• Photographed SMU events and people for the University’s large-scale social media promotions• Managed @studentsofsmu Instagram and collaborated with team members to select content• Interviewed and photographed leaders on campus to feature exemplary students on our platform

Developed recommendations on HUSA approach to reaching the newest generation of 21+ consumers and presented to eight internal stakeholdersConducted a survey of 100+ respondents focused on their current perceptions of the brandShadowed internal Media and Creative teams and attended marketing meetings to learn about what it means to work on the client side in advertisingPartnered with agency teams and social platforms to better understand the relationship between them and the clientCollaborated with the other Interns to conduct research and learn more about the alcohol industry