Olivia Sbarra Email & Phone Number

London, England, United Kingdom

London, England, United Kingdom

- Leading on the planning and delivery of multiple customer campaigns, to drive reputation and ridership for TfL, ensuring alignment with TfL’s visions and the Mayor’s transport strategy. Current campaigns include: 1. TfL Greener London, 1000th zero-emission bus milestone.2. A high-impact, localised campaign in Sutton to promote zero-emission route conversions and other improvements in the area. 3. Positive service changes across the network, including new routes and the introduction of night buses. 4. The introduction of new buses on route 358, with a host of new features. - Maximising opportunities to increase revenue generation and communicate improvements TfL are making to improve reputation across the bus network.- Briefing and managing external agencies to ensure we reach the desired outcome across all bus campaigns, adhering to the strategic and executional brand guidelines. - Project managing internal teams from across the business to make sure all campaigns are delivered with an integrated approach – these include bus ops, press office, stakeholder engagement, digital, CRM, customer research and insight teams.- Financial forecasting and budget management across bus marketing.

Tadworth, Surrey

- Leading on the organisation’s end-to-end, multi-channel marketing campaigns, which include digital, social media, email, print, radio, out-of-home and face-to-face promotion. - Project managing a recruitment marketing campaign which had been identified as an organisational priority. Communication and key stakeholder management were key elements of this role. - Organising and delivering a National Conference, in both virtual and hybrid formats. In 2022, 226 participants attended (both in-person and online), raising £27,981 in ticket sales and sponsorship income (both exceeding set targets).- Targeted campaigns to three key audiences:Health, education, therapy, care and medico-legal professionalsCustomer marketing to self-referrers (parents and families)Decision makers (funders)- Reviewing and scrutinising media budgets as well as analysing all marketing campaigns to improve future plans and maximise ROI.- Accurately forecasting marketing spend across multiple campaigns.- Developing four successful virtual events series to increase engagement with industry professionals throughout the pandemic.- Working with key stakeholders across the organisation to identify and launch new services to market. - Working with school stakeholders to develop a full school marketing plan and produce the relevant promotional materials.- Currently working on a full digital review for the school to ensure maximum exposure online to key audiences. This includes a full branding review, creating a dedicated website, starting dedicated school social media channels, optimising our SEO and creating a secure parent portal within our website so that families can access all information they need easily and efficiently. - Reviewing and improving the communication journey for parents and families of children accessing the rehabilitation services.- Responsible for briefing and managing creative teams and media agencies to ensure timely delivery of campaigns.

Tadworth, Surrey, United Kingdom

Home Based

- Leading on the events marketing strategy to recruit participants for Race for Life, Hike and Tough 10 events in the South region.- Being promoted to cover the East region of England as well as the South region for an events season, giving me the opportunity to manage the marketing within two different teams. - Weekly analysis of participant numbers, alongside the marketing activity to calculate the CPA. Then using this information to adapt and improve future plans to maximise ROI.- Customer marketing campaigns included both BTL and ATL approaches, as well as a mixture of online and offline to recruit a target of 104,000 participants in both regions. - Identifying and developing regional marketing opportunities, keeping in-line and consistent with the national strategy.- Building and maintaining relationships with internal and external stakeholders, including building strategic partnerships. - Managing the regional marketing budget for the South region and the East region.- Managing and providing marketing expertise to a team of event managers to build and develop their event marketing plans.- Recruiting and people-managing our events marketing interns and promotional assistants.- Stage managing and hosting at the Race for Life events as well as doing radio interviews.- Organising and managing promotional launches to give the Race for Life as much exposure as possible in the event towns.

United Kingdom

- Reviewing the company’s overall branding and marketing strategy with the view to injecting a fresh look and perspective with new ideas into the business. I did this through a full re-brand of the company’s assets and by exploring new audiences for the Sales & Marketing team to start targeting.- Managing our digital marketing agency on the complete re-design of the company website and working alongside them to improve our SEO strategy.- Planning and operating targeted email marketing campaigns, our company blog and social media channels.- Taking new products to market by using the most appropriate channels and devising a product launch plan.- Managing our presence at large-scale exhibitions.- Designing our promotional materials including display ads using Photoshop and InDesign programmes.