Led six different website improvement initiatives to improve customer experience. Analyzed real sales data and collaborated with product leaders to update featured and top sellers. Implemented educational graphics on the website, streamlining the customer’s shopping process and increasing user engagement.Played a key role in two photo/video shoots, contributing to creative production and script writing, thereby enhancing the visual appeal and storytelling of Off-Road Vehicles PG&A's marketing materials. Demonstrated a strong sense of creativity and strategic thinking by leading the development of sales tools for upcoming launches, collaborating effectively with a creative agency to ensure successful execution.

Implement a social media strategy and coordinate posts on Instagram, Facebook, and TikTok. Work closely with the head of marketing in order to generate posts and projects to best represent the sorority. Use graphic design and video editing skills to create compelling visualizations in order to maintain regular engagement.

Assisted the Paid Media and Paid Social teams in building and optimizing the most effective and efficient campaigns for the company to drive awareness, lead generation, and sales. Presented a capstone project assessing the current and future state of internet cookies along with advertising alternatives for the future, leaving a lasting impact on the marketing teams. Performed independent market research analysis of third-party advertising vendors and presented a report of findings, with targeted recommendations, to marketing leadership. Participated in various marketing trainings for content creation, email marketing, and marketing analytics.

Evaluated customers’ online profiles and preferences in order to generate the most suitable style box for their needs and individual body type. Provided advice on clothing and accessories while defining an original style for each client.

Collaborated with a four-person team to assemble an effective marketing strategy to launch the business. Developed social media content by using my graphic design skills to create the website, a logo, and effective branding. Responsible for all aspects of production in marketing and communication projects.

Collaborated and met weekly with a team of six to strengthen and showcase the community of Benilde St. Margaret’s high school through articles, videos, and photos shared on the website and social media sites. Received hands-on marketing and communications experience with digital advertising, web development, crisis communication, photography, and videography. Networked with professionals in marketing and communications in order to enhance industry knowledge.