Olivia Scott Email and Phone Number

• Assist, provide direction, and resolve technical issues for 100+ partners of Kenshoo’s third-party integration tool across Search, Social, and e-Commerce marketing channels.• Subject matter expert for Key Performance Optimization and Pixel & External Corrections as they relate to the tickets covered by the K24x7 client Support Team; gather industry reports, news, and updates to relay for a global team with 13 members across four countries.

•Created written content for blog posts, email marketing, and social media posts.•Managed social media channels, including Twitter, Facebook, LinkedIn, Instagram, and Google+.•Contributed to the company website by improving navigation, and uploading and optimizing content.•Proposed & executed a plan for a sponsored social media campaign to generate traffic to company website & event registrations while staying with a 1k budget.•Researched and developed SEO tactics based on data and trends using a combination of resources provided by on-site experience and SEO tools.

• Researched and developed a plan for a potential strategic partnership with a national trade school and presented findings to internal stakeholders including vp of marketing.• Proposed new demand generation strategy to company executives that was designed to attract leads across three verticals to our corporate LinkedIn page. •Analyzed performance of company blog based on time posted, topic, and vertical. Proposed new blog topics, layouts and keywords based on findings.• Created company LinkedIn Showcase page and determined an adoption strategy to promote adoption among our current 20,000+ vendors.• Researched and proposed five possible venues for a field marketing event accommodating over 70 guests during a trade show while staying within 3K budget.• Researched and proposed selections for recruiting event gear. Selected new branded merchandise items for students, as well as wearable items for entire recruiting staff.• Developed brand awareness campaign to promote company in relevant trade publications and social media site while evaluating budgetary restrictions and ROI.•Collaborated closely with Sales Team to identify 50 top prospects for nurturing campaign across retail and restaurant industry.