Olivia Wilson Email & Phone Number

Melbourne, Vic, Au

Melbourne, Victoria, Australia

As PR Manager at Merlin Entertainments, I am responsible for shaping and executing comprehensive public relations strategies for four premier attractions: SEA LIFE Melbourne, SEA LIFE Sunshine Coast, SEA LIFE Kelly Tarlton's, and LEGOLAND Discovery Centre Melbourne. My role encompasses the development and management of high-impact PR campaigns designed to elevate brand visibility and drive visitor engagement. I oversee budgeting and resource allocation to ensure efficient and effective use of PR resources. From orchestrating innovative PR stunts and crafting compelling narratives to building strategic relationships with media, influencers, and stakeholders, I ensure that every initiative is executed with precision and agility to achieve optimal results. Additionally, I leverage data-driven insights to analyse PR performance, refine strategies, and enhance overall impact. By seamlessly integrating creative planning with strategic execution, I ensure each attraction's unique story is communicated effectively, reinforcing their position as leading destinations.

Melbourne, Victoria, Australia

As a results-driven National Sales Manager with a strong emphasis on PR and communications, I led national sales strategies at MamaMag, a premier parenting publication. My role encompassed crafting and executing a comprehensive sales and communications plan to enhance market share and achieve revenue targets. I cultivated strong relationships with key clients, addressing their needs while delivering exceptional service to foster long-term partnerships. Additionally, I identified and pursued new business opportunities through strategic prospecting and networking, while leveraging PR initiatives to enhance brand visibility. Analysing sales data and market trends allowed me to develop targeted action plans for continuous improvement and effective audience engagement.

I developed engaging and informative content for global print and digital publications, effectively catering to diverse audiences and industries. My work included producing high-quality articles, blog posts, and social media content that enhanced brand presence and drove organic engagement through strategic PR and communications efforts. I conducted extensive research to create compelling narratives, ensuring accuracy and relevance in storytelling, while collaborating closely with clients and stakeholders to understand their brand voice and align content strategy with their PR objectives for cohesive messaging and impactful outreach.

United Kingdom

London, England, United Kingdom

International Baccalaureate

Visual And Performing Arts