Olivia Woon Email & Phone Number

Singapore

• Editor of SingHealth's flagship GP publication, Defining Med - Responsible for all editorial duties, from content planning and copyediting to layout - Grew the publication in breadth and depth
• Editor of SingHealth's MedAdvance e-newsletters to healthcare professionals - Led a design revamp to align with researched best practices - Multiplied engagement rates since the revamp, consistently exceeding both.
• Responsible for the development of patient education materials, including all editorial and project management duties
• Responsible for the SEO of medical/health articles for strengthened brand positioning and visibility (both local and international)

Singapore

• Responsible for the development and execution of brand touchpoints and collateral
• Developed advertisements and marketing campaigns (print, online, and outdoor media)
• Worked closely with operations teams and outlets to execute promotional campaigns
• Supported in new outlet openings from conceptualisation to launch
• Coordinated brand partnerships
• Performed other marcom-related duties such as copywriting and reporting

Singapore

• I led public relations efforts across a diverse portfolio of accounts, including Harman International, innisfree, The Shilla Duty Free, and Aureus Group.
• Provided overall strategic counsel to clients
• Led day-to-day media liaison and project management
• Secured excellent and extensive coverage for a broad range of client campaigns
• Developed impactful content and copy, ranging from PR proposals to press releases and media pitches
• Organised successful media and consumer events from conceptualisation to execution

• Facilitated the exploratory learning experience of the children in the Centre
• Ran workshops and special programmes for creative development

Singapore

• Designed brand collateral for the Playeum identity
• Developed copy, press releases and media/sponsorship kits for the organisation
• Negotiated and clinched sponsorships for the building of the Centre within a short three months
• Liaised with exhibition designers in preparation for the Centre's inaugural exhibition
• Organised and executed the BASF Kids’ Lab programme in 2015 and 2016, reaching over 700 children each year

Bachelor’S Degree, Social Sciences, Double Major In Sociology And Marketing

Activities and Societies: SMU Voix (SMU's Premier A Cappella Club)SMU Voix (SMU's Premier A Cappella Club) Marketing Committee Member •.

International Exchange Programme

Courses taken: International Communication, Individual Processing of Media, Organizational Culture and Change, Social Inequalities and the.

Arts