• [Served Clients] Lancome, HR and Kiehl’s• [Key Responsibilities] Lead and inspire the project team to ensure a consistent and high quality service for each client, aim to ensure exposure and achieve client’s EC sales target.• [Main Achievement] Achieved EC sales target & SOV No.1 during 618 campaign and accomplished S2 plan.• [Related Media] Main search engines (Brandzone, PPC, Feeds ads etc) and social search medias (such as Red, Wechat and Douyin).

• [Served Clients] Armani, Jeep, Roewe, E Aden, etc.• [Key Responsibilities] Lead and inspire the project team to ensure a consistent and high quality service for each client, aim to ensure exposure and leads collection or achieve client’s EC sales target.• [Main Achievement] Doubled the whole year budget for Armani while ensuring the media efficiency (ROI) by testing new media (Moments ad & feeds) and continuous account optimization.• [Related Media] Main search engines (Brandzone, PPC, Feeds ads, Maps, etc) and social search medias (such as Red, Wechat and Douyin).• [Other Work] Optimize site user experience with D1M; Participate various pitch; Maintain good media relations

• [Served Clients] DIOR.• [Key Responsibilities] Lead and manage team to decompose customer needs, ensure teamwork with efficiency and effectiveness, so that we can meet monthly sales target on time.• [Main Achievement] Doubled YOY monthly traffic to D.com by testing new media such as Douyin and Red. Enhanced nearly 50% of the YOY monthly total sales by continuous account optimization and testing characteristic brandzone for all channels.• [Related Media] Main search engines (Brandzone, PPC, Feeds ads, etc), CPS and social search medias (such as Red, Wechat and Douyin).

⬧ 负责媒体购买、关系维护、投放效果分析等-包括信息流，搜索引擎广告（SEM/SEO），DSP，PR （公益活动，新闻和口碑营销），微信运营，APP STORE等。⬧ 参与策划执行市场新手活动，评估转化效果，与内部团队合作创建活动相关页面，优化用户体验。

⬧ 日常工作：负责对媒体关系的整合和维护--PC流量媒体，效果媒体，展示投放，垂直媒体投放的谈判购买和投放分析工作。⬧ 媒体总体CPA控制在120以内，新客成本< 500。

⬧ 服务的品牌：雅培，好孩子，齐家网，罗莱家纺，红星美凯龙，宜必思，1号店等⬧ 日常工作： 合理制定各搜索引擎投放策略--把控项目进度及账户投放情况—账户管理及数据优化--维护客户关系--执行人员的招聘和培训 ⬧ 雅培：参与比稿，品牌及各产品活动推广的策划和执行，危机公关。从接手初期账户架构调整开始，到各产品线全引擎全年稳定高效投放，实现雅培百度年度预算从200w+增至600w+，并完成其他小引擎搜索布局。⬧ 好孩子：帮助官网品牌推广及育儿网会员注册。⬧ 齐家网：主要负责装修业务的推广。通过账户结构调整关键词创意优化后，半年内CPA从150+降至70+。