+ Oversaw all editorial aspects and management of the digital publication and social media channels+ Wrote engaging and newsworthy articles about the electronic music landscape in Asia and its key players+ Researched and produced in-depth feature stories, original pieces and interviews+ Sourced and commissioned articles from freelancers+ Wrote all internal and external copy across all Mixmag Asia channels and brand decks+ Developed ideas, produced content and oversaw the creative production process for advertorials and brand campaigns+ Conceptualized brand partnerships, managed creative briefs and oversaw the delivery of all assets+ Compiled, designed and sent all newsletters and EDMs+ Executed digital marketing across Mixmag Asia's social media platforms+ Developed marketing strategies for Mixmag Asia content and branded activations+ Identified digital trends within the region+ Managed internal accounting, finances and freelancer payroll+ Represented Mixmag Asia at media appearances and offline events+ Assisted with and oversaw the development and launch of sister brand LiFTED.asia+ Conceptualized and produced videos content for Mixmag Asia’s digital channels+ Produced IRL livestreams and charity activations

+ Copywriting and editing across all digital channels+ Wrote copy and developed brand voice across website, decks, press, press releases, e-mail marketing campaigns, fundraising drives and social media copy

+ Developed all copy for each of the hotel's websites (Baba Beach Club Natai and Baba Beach Club Hua Hin) as well as in-room brand books including all room, restaurant and spa descriptions and the hotel biography and background+ Wrote all social media and communications copy for all hotels+ Wrote all guest communications and notices + Assisted in developing the entertainment sectors and media strategies