Olivia Adams Email & Phone Number

Grand Rapids, Mi, Us

Herndon, Virginia, United States

- Promoted to Senior Marketing Communications Manager (07/2022 – 07/2023); previously Marketing Communications Manager (10/2021-07/2022)- Lead K12 Insight’s customer marketing strategy using Gainsight and HubSpot to create campaigns and distribute customer communications, generating upsell and cross-sell opportunities, driving renewals and enhancing customer satisfaction- Lead product marketing for K12 Insight’s SaaS platform, Let’s Talk, including developing product messaging, creating… Show more - Promoted to Senior Marketing Communications Manager (07/2022 – 07/2023); previously Marketing Communications Manager (10/2021-07/2022)- Lead K12 Insight’s customer marketing strategy using Gainsight and HubSpot to create campaigns and distribute customer communications, generating upsell and cross-sell opportunities, driving renewals and enhancing customer satisfaction- Lead product marketing for K12 Insight’s SaaS platform, Let’s Talk, including developing product messaging, creating and executing go-to-market launch plans for new product features, new offerings and monthly product releases- Collaborate closely with cross-functional teams including Client Success, Client Care, Implementation, Sales and Product to ensure alignment and clear communications throughout the organization and with customers- Oversee and develop K12 Insight’s bi-annual National Report on Customer Service in schools, featuring in-house K-12 research, generating 450+ marketing engaged leads from reports released in 2023-2024 - Write and edit a variety of content including marketing emails, social media content, press releases, case studies, guides, webinars, videos, and blog posts- Provide internal communications support to human resources, marketing and executive leadership- Current chair of K12 Insight’s Voice of the Employee (VOTE) Committee where I support company culture improvements and foster connection in a remote work environment- Developed and launched K12 Insight’s new core values and mission and vision statements in 2024- Provide coaching and mentorship to team members starting their careers, including hiring and leading interns for K12 Insight’s marketing team in 2022 and 2023 Show less

Grand Rapids, Michigan

- Planned and coordinated global external and internal communications to ensure tactics align with messaging and timelines- Led global public relations and media relations for North America, Europe and Asia-Pacific regions- Partnered with global People team to develop internal communications, develop and rollout a new company intranet set, develop CEO communications, and write employee spotlight articles - Wrote content including press releases, pitches, case studies, articles… Show more - Planned and coordinated global external and internal communications to ensure tactics align with messaging and timelines- Led global public relations and media relations for North America, Europe and Asia-Pacific regions- Partnered with global People team to develop internal communications, develop and rollout a new company intranet set, develop CEO communications, and write employee spotlight articles - Wrote content including press releases, pitches, case studies, articles, scripts, print materials, advertisements and copy for email and web- Interviewed CET software users and customers around the globe to capture success stories for feature stories and case studies - Built awareness of Configura's involvement at trade shows and its annual user conference "CET Experience" through email marketing and public relations - Drafted and edited content for Configura's annual report, which is distributed globally to customers and employees each spring- Served as Configura's in-house copy editor to ensure marketing materials are clear, consistent and error-free- Implemented Cision to build global media lists, track media coverage and identify KPIs to measure PR efforts Show less

Greater Grand Rapids, Michigan Area

- Served as senior communications strategist, account manager, project manager, writer and editor for clients in education, health care, commercial real estate, economic development, technology, nonprofit, municipal and county government, and advocacy - Planned and implemented communications strategies for six winning political campaigns across Michigan, including millages and school bond proposals generating $720 million in local investment in communities; managed multiple campaign budgets… Show more - Served as senior communications strategist, account manager, project manager, writer and editor for clients in education, health care, commercial real estate, economic development, technology, nonprofit, municipal and county government, and advocacy - Planned and implemented communications strategies for six winning political campaigns across Michigan, including millages and school bond proposals generating $720 million in local investment in communities; managed multiple campaign budgets ranging from $40k to $200k- Developed communications toolkits, which included core messages, FAQs, talking points, press releases, media advisories, Op-Eds, letters to the editor, social media content, and blog posts- Generated media for clients in local, regional and national publications across print, digital, TV and radio; planned and executed press conferences; facilitated media trainings for spokespeople- Created internal communications and change management communications for school districts and clients undergoing company acquisitions - Provided communications counsel to executive leaders including CEOs, school superintendents and elected officials- Led crisis communications for a range of sensitive issues; developed messaging, media statements, and internal communications, and led media relations - Led creative teams of graphic designers, photographers and web developers to ensure projects follow timelines and budgets Show less

Greater Grand Rapids, Michigan Area

- Managed and created content for 10 social media accounts with a following of 24,000+- Developed and implemented a social media strategy for the overall Chamber brand; created social media campaigns for Chamber events that include tactics such as live tweeting, Periscope Q&A's, video promotion and Facebook ad campaigns- Wrote and edited copy for the The Chamber News, a monthly newsletter that's distributed to 2,200+ members- Wrote and edited creative copy for digital and print… Show more - Managed and created content for 10 social media accounts with a following of 24,000+- Developed and implemented a social media strategy for the overall Chamber brand; created social media campaigns for Chamber events that include tactics such as live tweeting, Periscope Q&A's, video promotion and Facebook ad campaigns- Wrote and edited copy for the The Chamber News, a monthly newsletter that's distributed to 2,200+ members- Wrote and edited creative copy for digital and print advertisements, e-blasts and e-newsletters, mailings and invitations Show less

As a tech writer for Brit+Co, I wrote a variety content about lifestyle tech trends, career advice and inspiration for creative Millennials.

- Wrote content for Come Recommended's career and public relations blogs; more than 300 blog posts published to date- Ghostwrote articles that appear on outlets such as The Huffington Post, Entrepreneur, LinkedIn, Glassdoor.com, Business Insider, Personal Branding Blog, Parade, Tech Cocktail, and more- Implemented SEO strategies such as keyword research, analytics, and link building- Developed and managed a social media and branding strategy for Come Recommended - Content… Show more - Wrote content for Come Recommended's career and public relations blogs; more than 300 blog posts published to date- Ghostwrote articles that appear on outlets such as The Huffington Post, Entrepreneur, LinkedIn, Glassdoor.com, Business Insider, Personal Branding Blog, Parade, Tech Cocktail, and more- Implemented SEO strategies such as keyword research, analytics, and link building- Developed and managed a social media and branding strategy for Come Recommended - Content Creator Trainee (April 2013 - May 2014) Show less

Big Rapids, Mi

- Wrote weekly stories for the lifestyle and opinions section- Proofread and edited copy and layout of the paper

Indianapolis, Indiana Area

- Wrote the 500 Festival Parade script, which was used for on-site parade announcements for 300,000 spectators as well as the national parade telecast on NBC Sports Network- Wrote the copy and assisted in the production of the 500 Festival Month of May Guide - a 40-page publication which is distributed to more than 825,000 Central Indiana households - Managed 500 Festival social media accounts and increased Twitter followers and 500 Festival OneAmerica Mini-Marathon Facebook fans by 25%… Show more - Wrote the 500 Festival Parade script, which was used for on-site parade announcements for 300,000 spectators as well as the national parade telecast on NBC Sports Network- Wrote the copy and assisted in the production of the 500 Festival Month of May Guide - a 40-page publication which is distributed to more than 825,000 Central Indiana households - Managed 500 Festival social media accounts and increased Twitter followers and 500 Festival OneAmerica Mini-Marathon Facebook fans by 25% - Wrote press releases, newsletters, assisted with media relations, tracked media coverage and built media lists through Cision Show less

Big Rapids, Mi

- Wrote weekly feature stories and news items for the College of Business website featuring students, faculty, and student organizations.

Ferris State University

- Developed a public relations strategy to gain more critical incident submissions and assisted in the final publication of the Journal of Critical Incidents, Vol. 5.

Big Rapids, Mi

- Developed a social media strategy for Artworks and increased Facebook fans by 48%.

Bachelor'S Degree, Public Relations

Activities and Societies: Ferris State University PRSSA, National Society of Collegiate Scholars, Spanish Club, The Torch -Member.

Education record