While in my original role at Microsoft, I picked up event marketing projects for the Microsoft Security business group to lead the customer journey, demand generation and event promotion for Ignite 2022 and Microsoft Security's inaugural flagship event, Microsoft Secure 2023. I was promoted into an inaugural role to now cover all 1st party and 3rd party flagship event marketing for security.My objective in the role is to land security audience registrations, and new leads, for the… Show more While in my original role at Microsoft, I picked up event marketing projects for the Microsoft Security business group to lead the customer journey, demand generation and event promotion for Ignite 2022 and Microsoft Security's inaugural flagship event, Microsoft Secure 2023. I was promoted into an inaugural role to now cover all 1st party and 3rd party flagship event marketing for security.My objective in the role is to land security audience registrations, and new leads, for the events most important to our business. To do this, I collaborate across various organizations within Microsoft always wearing the hat of the security audience advocate.‣ Establishing a new consolidated event marketing strategy within Microsoft Security — the largest security business in the world‣ Amplifying product news and launches that happen at Microsoft Security events ‣ Working with internal SMEs to learn about products in order to land the right messages‣ Developing multi-channel marketing plans‣ Partnering across teams to execute plans‣ Presenting work and ideas across teams regularly‣ Writing, contributing to, and implementing key messaging across customer-facing materials‣ Transforming everything we learn into revision and optimization Show less