Olivia Bacon Email & Phone Number

Detroit, Mi, Us

Palo Alto, Ca, Us

• Responsible for Sciton’s Global Social Media & Public Relations strategy development and executing industry-disrupting marketing campaigns for over 10 products available in multiple international markets• Modernized Sciton's social media voice and content exceeding all goals to improve all key metrics including increased organic following by 225%, increased global reach increased by 189%, and increased content shares by 160%, all within the first year. • Developed & maintains the corporate social brand guidelines to ensure consistent brand design, brand experience, and tone of voice across all channels, in all regions

Camden, Nj, Us

Defined vision, executed social media strategies, directed creative & managed the social media channels for Campbell's Snack brands including Snyder's of Hanover, Cape Cod Chips, Kettle Brand Chips, PopSecret, Emerald Nuts and Lance Snacks.• Strategically planned and managed integrated marketing budget across working and non-working spends• Collaborated across teams and with partners to develop cross-channel content calendars aligned with each brand’s specific business goals• Led day-to-day management of all agencies & external resources, advising & collaborating on strategy & content

Atlanta, Ga, Us

• Developed product innovation and launch strategies aimed at building consumer demand• Oversaw monthly corporate reporting and timelines for 15 brand innovation teams, supporting over 100 ideations• Managed the division’s digital asset library, including all creative assets, SOWs, talent authorizations, etc• Represented the division at multiple on-site investor product showcase events

Cleveland, Oh, Us

Assisted the Papyrus-Recycled Paper Greetings brands in development and tactical execution of a variety of Integrated Marketing projects including: consumer-facing events and sponsorships, management of influencer program, development of sales collateral, product sampling and traditional public relations initiatives.• Reported directly to the Director, Consumer Marketing to develop year-long brand plans and strategy to grow awareness for Papyrus through strategic events, sponsorships, earned pr, influencer campaigns and experiential partnerships. • Lead the title sponsorship integration with New York Fashion Week for the Papyrus brand • Collaborated with the graphics team on design and layout of all sales marketing materials and managed the visual needs across all in-house teams. Responsible for enforcing the consistent use of branding and tone across all materials.• Managed any daily operations to support the marketing & communication strategy for both the Papyrus and Recycled Paper Greetings brands • Development of several strategic partnerships and live event activations at New York Fashion Week, Art Basel, 29 Rooms and trade events such as the National Stationery Show and NACD

New York City, New York, Us

• Drafted media materials including press releases, media alerts, blog posts, pitches and briefing documents• Led material development for Procter & Gamble internal communications toolkit• Ran comprehensive media audits and maintained account-specific media lists• Conducted national and local media outreach; secured multiple placements in solar trade publications• Researched and developed recommendation for executive and corporate visibility opportunities for U.S. Farmers and Ranchers Alliance• Played an integral role in Fellows Summer Project for the Ketchum Food Studio; led brainstorms and presented ideas to senior Ketchum leadership• Provided day-to-day administrative support for corporate account teams

Fort Collins, Co, Us

• Assist with sales training program (3Point5) by disseminating reports, tracking new users, and analyzing engagement from retail partners• Serve as a liaison between channel managers and the creative team to ensure deadlines are adhered to and communication is fluid• Own Basecamp project management tool and processes• Organize and update digital assets• Create a display catalog for indirect and distributor sales team• Collaborate with cross functional marketing teams on assets for new product launches

Fort Collins, Co, Us

• Fulfill product review orders, pitch to media, monitor media placement• Daily utilization of Sugar, Vocus, PR Newswire, SilverPop, Alexa and TV Eyes• Write and edit press releases • Build and maintain media lists

Santa Monica, California, Us

Overall responsibility included supporting and managing day-to-day call center marketing, training, and national incentives projects.• Regular digital sign content updates and supported ongoing strategy.• Managed and updated CSR Microsite using SharePoint • Used Google Analytics to analyze microsite and sweepstakes. Via this data collection, created reports to determine trends and make recommendations to increase visits based on findings.• Provided support for collateral and fulfillment for our national incentive trips.• Provided program maintenance for our Citi Visa Card program.• Helped manage day-to-day Affiliate Marketing & Training requests including, but not limited to, image/logo requests, update/post handouts, and copy requests.

• Assisted Account Executives on seven different client accounts in the fashion and hospitality industries• Monitored client media opportunities using Cision, print and online media search outlets• Compiled comprehensive media contact lists• Developed and administered media pitches and press releases

Fort Collins, Co, Us

• Directly supported the Assistant Director for Communications and the Guest Relations Coordinator in the Office of Events at Colorado State University.• Advanced the messaging and branding of the Office of Events through social media, digital, print and electronic marketing pieces.