Olivia Barton Email & Phone Number

Sacramento, California, Us

I was hired to improve brand awareness for the Department of Toxic Substances Control (DTSC), a subdivision of the California Environmental Protection Agency (Cal EPA). Accomplishments: ➖ Increased DTSC’s social media audience by over 3K% for two consecutive years (6,943% so far) ➖ Launched the Department’s first content calendar & two social media platforms ➖ Piloted the Department’s first in-house social media advertising campaign. Primary Responsibilities: ➖ Brand strategy ➖ Media monitoring ➖ Multimedia creation & content management (copywriting, graphic design & short videos) ➖ Cross-functional team management (video direction, script writing, graphics direction) ➖ Interagency collaborations with executives, stakeholders & interest groups

Durham, Nc, Us

Implus Footcare, LLC is a global leader in fitness accessories and devices.I contracted with Implus as a Digital Marketing Manager for 12 months before accepting full employment status. Once hired, I was promoted to lead three brands for the Movement Category: TriggerPoint Therapy, RockTape, FMT+. I resigned in good standing after 1.5 years.Accomplishments:➖ Proven success leading social media strategy; averaged 11:1 social media advertising ROI➖ Promoted to oversee 10 social media channels➖ Developed/ executed successful multi-channel marketing campaigns (social media, emails, blogs) organic campaigns grossing $300K+ annually➖ Launched three new products and four new education courses within 90 days (logos, product renderings, copy, video & print ads, webpages, integrated into eCommerce)Primary Responsibilities: ➖ Brand strategy ➖ Social media management ➖ Media buying & budget management ➖ Media relations ➖ Content calendar creation, management & delivery ➖ Collaborating with Medical Board members & cross-functional teams ➖ Directing end-to-end omnichannel marketing campaigns ➖ Planning, managing and tracking publication deliverables ➖ Leading editorial initiatives, (proofreading, contracting writers, contributing original content) ➖ Creation, tracking & reporting on all digital campaigns (AdsManager, AdRoll, Google AdWords, LinkedIn Campaign Manager)

Medi-Cal is a subsidiary program within the California Department of Healthcare Services (DHCS).I was hired as a Publications Specialist and promoted to Web Content Designer (February, 2019). I worked with the Medi-Cal Web Team through three subsequent contract turnovers (Conduent, DXC & Gainwell Technologies).Accomplishments:➖ Google Analytics reconfiguration for the Medi-Cal website migration project➖ Developed Standard Operating Procedures for Medi-Cal web designersPrimary Responsibilities:➖ Front-end web design (UX, ADA-compliant HTML & CSS coding)➖ Performance tracking & reporting➖ Email campaign management➖ Web Team training & onboarding

Los Gatos, Ca, Us

The RockTape brand was acquired by Implus Footcare in 2018, an international industry leader in fitness accessories. After the acquisition, I contracted as RockTape's Medical Marketing Manager (40hrs/week) for a year before accepting a full-time remote role at Implus.Accomplishments:➖ Proven success piloting education marketing campaigns (tracked $500K in FY2019 gross sales)➖ Promoted in one year to Digital Marketing Manager of the Implus Medical Category (two brands)Primary Responsibilities:➖ Digital marketing management (paid + organic social media, email campaigns)➖ Social media advertising (ad buying/ budgeting, creation, tracking + performance tracking)➖ Collaborating with cross-functional teams (creative, education, sales, branding, medical board members)

Sacramento, Ca, Us

I was a part of the communications team responsible for onboarding the UC Davis extension of UC Path, an integrated HR, academic personnel and human resources system connecting all UC campuses and health centers.

Davis, California, Us

I was a part of the communications team responsible for onboarding the UC Davis extension of UC Path, an integrated HR, academic personnel and human resources system connecting all UC campuses and health centers.

Los Gatos, Ca, Us

RockTape is a leading brand in fitness, sports medicine and education. I was hired as a Marketing Associate, and promoted to Marketing Communications (MarCom) Manager (2016).Accomplishments: ➖ Piloted the brand’s first B2B editorial program to drive education sales (20+ articles published annually) ➖ Leveraged organic content marketing to drive monthly inbound sales (grossing $300K+ quarterly) ➖ Led monthly social media ad campaigns for continuing medical education (averaging $250K annual ROI)Primary Responsibilities: ➖ Copywriting & editing (all B2B & B2C public-facing content, web & print) ➖ Social media management ➖ Sponsorship & Influencer management ➖ Digital advertising (AdsManager, LinkedIn Campaign Manager) ➖ Public Relations management (media relations, fact sheets, press releases, briefs, asset delivery) ➖ Editorial & Content management (content calendar & media library maintenance, proofreading, contracting writers) ➖ Collaborating with stakeholders and cross-functional teams

Los Gatos, Ca, Us

RockTape is a leading brand in fitness, sports medicine and education. I was hired as a Marketing Associate, and promoted to Marketing Communications (MarCom) Manager (2016).Accomplishments: ➖ Proven success leading social media strategy (increased Instagram audience by 100% in my first year; 30K-65K, 2015-2016) ➖ Launched the brand’s first influencer-management dashboard & content calendar (B2B & B2C)Primary Responsibilities: ➖ Copywriting & editing (product packaging & descriptions, brochures, scripts, emails, blogs) ➖ Social media management (content creation, scheduling, customer service) ➖ Sponsorship & Influencer management ➖ eCommerce support

SpeedPro Imaging is a nationwide large-format graphics producer. I managed projects, social media, operations and client relations in the South Bay.

MediaTapp is a startup beta extension application. I joined the first two team members in early business development and strategy as a market researcher, marketing coordinator and tester.

New York, Ny, Us

Weber Shandwick is a global public relations firm. My role provided support PR for Seagate, Motorola, Qualcomm, Lenovo, Netgear, Nike, TuneIn Radio, Revolution Ventures and many others. Media monitoring and reporting, tracking scheduled deliverables, executive briefs, market and case research, benchmarking, press releases and content creation.

Vobok is a startup social media application. I managed Vobok's social media pages and recruited and coordinated with social media influencers to build user base and interactivity within the app. I increased company Twitter following by 38 percent and Facebook audience engagement by 100 percent in three weeks, and personally recruited Vobok’s second NFL spokesperson.

San Jose, Ca, Us

I assisted students in the athletic department of SJSU with English composition, speech, communications and psychology .

This position embraced an integrated marketing communications approach, combining marketing and public relations in a single department. The job entailed drafting press releases and other marketing material including monthly newsletters on behalf of PVT and its affiliates. Focal duties included: maintaining our websites (placertourism.com & playplacer.com) and creating homepage banner images, updating virtual calendars, linking webpages, and reporting weekly PR and marketing progress and statistics to the CEO. I edited all business marketing copy and several images and ads before publication. Miscellaneous duties included: renovating contact databases and media lists, cultivating relationships and coordinating with local media, and managing all social media outlets. I worked closely with the marketing manager to develop strategies to promote events. I produced PVT’s very first photo contest to engage our community and proliferate image material at PVT’s disposal.

Penn Valley, Ca, Us

I customized marketing strategies for top performing real estate agents in the Silicon Valley. Services provided:➖ Brand audits/ strategy➖ Content planning (content calendar creation, management + training)➖ Digital refresh➖ Multichannel marketing toolset + tactical training (web-building, SEO, blogging, analytics/ performance tracking, social media)

This agency consists of the original RockTape marketing team that drove the sports medicine & fitness accessory company to rank in the top 💯 the fastest growing companies in tech-dominant Silicon Valley for two years in 2014 and in 2015.I lead content strategy, manage media relations and produce omnichannel marketing campaigns for fitness and lifestyle brands.

Sacramento, Ca, Us

Adiken is a boutique Sacramento marketing agency. I freelance as a Brand Manager at Adiken.Accomplishments:➖ Launched the brand's Instagram channel➖ Optimized Adiken website (copyediting for SEO, widget integration, employee profiles, etc.)➖ Onboarded enterprise social media management software into Adiken services Primary Responsibilities:➖ Social media management➖ Event marketing➖ Account management➖ Web design➖ Business development

Sandy Springs, Ga, Us

Multitasking and prioritizing time-sensitive duties while maintaining a friendly diplomatic demeanor.Mastered the art of first impression, and nurtured relationships with new and returning customers.

Recurring summer employment with progressive advancement from cash handling, inventory, customer service to supervisory position, including swim instruction, scheduling, training, lesson planning, parent orientation and overall facility supervision. Certification included CPR and First Aid for the professional rescuer.

Marketed specific types of wine to compliment specific meals, performed standard wine presentation.

Bachelor Of Science (B.S.), Public Relations/Image Management/Applied Communication

Psychology, Journalism, Mass Communications

Psychology