Nekton is structured as a creative eco-system that unites a team of freelancers to answer marketing innovation challenges (marketing specialists, digital mavens, designers, creatives, techies, market researchers, developers and simply inspiring people)My role: E-Commerce Strategy, Digital Marketing Strategy, Branding and Marketing Strategy

Marketing & PR launch of ZOOT private labels Alchymi & ZOOT Original in Romania. Developing locally flavoured collection for ZOOT Original in collaboration with Electric Castle festival. Innitiator of "Local brands on ZOOT"​ project, meant to open international gates for designers and local young fashion brands and also enrich ZOOT's range of brands and styles and localize the brands portfolio.

Started from ground zero ZOOT Romania as marketing manager, managed the launch of the first version of local e-commerce website ZOOT.ro and in charge with innitial 3 years e-commerce business plan and first year marketing strategy and marketing plan.Launched one of the most impactful image brand campaign in the industry: "It's not just about clothes"​, which succedeed in communicating a unique and impactful positioning for ZOOT, as the hybrid business model that knows online & offline are not complete without each other, in business and in life. The 360 campaign included: digital & offline teaser campaign for influencers, TV Commercial on most important, well-targeted channels, radio commecial, outdoor visuals, launch event for business & lifestyle/ fashion press & bloggers, clients activations with purpose of starting e-mails database etc. The "It's not just about clothes"​ ZOOT video manifesto was joined by a wonderful array of influencers from fashion & lifestyle scene, just because they identified with it. We also managed to launch from the beginning the manifesto issue of ZOOT magazine, explaining the business model, the story of the brand and its values - created fully in-house.I was also in charge of setting-up the bases for performance and affiliate marketing for ZOOT.ro, with creating branding & experience of the first 3 Try&Buy stores in Bucharest.

The only multiethnic marketing and communication agency in Italy, targeting the almost 5 million foreigners living in Italy.Responsible for existing accounts management, participated in new business pitches as strategic planner and creative concepts generator.Etnomarketing consulting and communication for brands like Lufthansa, Swiss Air, Compass, Mercatone Uno, Piaggio, reflected in annual etnomarketing strategy and activities planning, creative briefing, insights identification, coordonating creative team, production suppliers, web developers, online and social media communication.

Raiffeisen Bank - main client of the agencyCoordinated all advertising, retail & internal communication; led a 5 people client service team- Oct ’07 Raiffeisen Bank image campaign – repositioning to “we succeed together” brand promise - Feb ’08 UEFA 2008 Limited Edition Credit Card promotion – ATL (all channels) and online (www.carddecredit.ro)- March ’08 – innovative mortgage loans campaign – loans strategy involvement; 360 development with impressive TV presence, innovative OOH & print campaignLove PlusLed TTL communication and strategy for repositioning Love Plus condoms on the market- Feb ’08 - Tactical print campaign related to significant events for the target (Valentine’s Day, Woman’s Day, Fool’s Day)

Leading communication regional kit development of Kent (British American Tobacco) for all CEE. International exposure in G2 network. Most proud of: Kent Nanotek launch & regional kit development, a very complex & challenging project, consisting in identity & packaging development, communication strategy & implementation, direct marketing, events, in store & on premises activations.Responsible of all BTL projects for Heineken and Golden Brau (Romanian beer brand).Most proud of: Heineken Champion's Planet - one of the first interactive online communication platforms to be used on the Romanian market.

BTL project manager working on P&G brands: Pantene, Head&Shoulders, Wella, Ariel. Led concept development & national implementation of "Pantene Beauty Awards", one of the most important Pantene communication platform at the time, including events, in store activations, POS materials development.