-Author, manage, and update content on multiple sites while collaborating with regional, in-country, and international teams to publish plans for their respective country web sites-Coordinate and execute web projects, ensuring consistency with the company’s strategy, commitments and business objectives-Responsible for all aspects of web project delivery to the agreed scope, plan, and budget for 60+ geos in 35+ languages-Manage the team's Kanban board and backlog in JIRA while supporting the transition to Scrumban as one of the pilot teams-Facilitate daily stand-up, weekly backlog refinement, and biweekly retrospective-Led Definition of Ready, Definition of Done, and Team Agreement sessions

-Helped drive the transition to the Adobe Experience Manager digital asset and web content management system-Packaged and published content on cspire.com, including producing new marketing landing pages, section front pages, and other content using the AEM platform to support business goals across LOBs-Collaborated with the Content & Creative, Web Development, Digital & Analytics, and line of business teams-Managed C Spire’s marketing and digital asset management platform and processes.-Drove continuous improvement of content publishing and digital asset management processes

-Built, tested, and executed email and SMS campaigns to support business goals across LOBs-Deployed 1M+ emails monthly with a 20%+ open rate and 1%+ click-through-rate resulting in traffic to cspire.com from email and SMS growing by more than 200% YOY-Launched new automated messaging programs, including abandoned cart, drip campaigns, and on-site email opt-in capture forms-Developed and implemented standardized best practices, documented all processes and procedures, and continually audited performance-Made recommendations for all email and SMS marketing plans-Helped complete the migration to Adobe Campaign Standard-Managed organic social for C Spire Business including Facebook, Twitter, Instagram, and LinkedIn accounts

-Developed and implemented strategic email and creative marketing campaigns for driving monthly e-commerce sales of $40,000+-Managed a $2,000 monthly advertising budget for Facebook and Instagram with an average ROI of 7.0-Monitored and created content for the company’s website, mobile app, and five social media accounts with 110,000+ followers-Designed various promotional material using Adobe Photoshop and Illustrator to be used for online and print medium-Collaborated with the marketing team to ensure appropriate cross-channel efforts and communication streams are utilized to reach customer acquisition

Following the 10-week Management-in-Training Program I was promoted to a Visual Merchandising Manager position.-Increased sales revenue by 18% through promoting merchandise and improving customer experience-Coached and trained 50+ associates on merchandising standards as well as conducted new-hire visual merchandising seminars-Developed and created impactful displays that attracted customers and pushed sales-Executed floor moves, mannequin styling, and signage changes based on seasonal trends-Analyzed sales figures and forecasted future sales volumes

-Areas Sales Manager: Maintained a team of 10 sales associates, coached and trained about products and best practices in customer experience, led the team to exceed monthly sales and credit goal (July), recruited and hired top talent-Visual Manager: Maintained store appearance and corporate visual standards, developed and created key displays that attracted customers and pushed sales, executed floor moves and mannequin styling based on seasonal changes and trends, analyzed sales figures and forecasted future sales volumes-Miss Texas Pop Up Shop: Merchandised and set up the Pop Up Shop along with the other interns-Lone Star Princess Fashion Show: Chose outfits for models based on theme, assisted with running the fashion show, helped organize back stage, and communicated with models and their parents

-Designed, organized, and monitored approximately twenty posts each day for Instagram, Facebook, and Twitter-Increased user engagement by 40% last year (2016)-Styled ninety outfits for weekly photo shoots-Designed various graphics and promotional material using Adobe Illustrator to be used for print and web-Collaborated with the Creative Marketing team to assess strategies to determine rate of return-Responsible for coordinating and scheduling models for photo shoots-Merchandised and decorated the store with a team seasonally as well as for special events-Assisted other departments as needed during holiday season and game day weekends

-Created and scheduled approximately twelve posts each day for Instagram-Retouched a high volume of photographs daily for the website and social media accounts-Collaborated with the Lead Stylist to ensure all necessary merchandise was in studio to prior to shoot-Worked with the Web Team to increase online sales by 30% from prior year

-Promoted brand with team through weekly campus and local community events-Built brand awareness by creating content for social media accounts-Distributed marketing collateral throughout campus and the local community

-Assisted with the research, development, and execution of various marketing projects and campaigns for six clients-Developed innovative social media marketing campaigns to reach target customers-Established and maintained social media presence for four clients' accounts by posting daily-Created weekly content for company website and optimized with SEO key wording